Power Up Your Mind: Learn faster, work smarter

122 Power Up Your Mind

Principle Activity Implications

If you can find the patterns

and connections between

items, it helps you to

remember them

Meetings

Learning

Help people to make con-

nections between apparently

unconnected items where

this would be helpful, for

example, if you are discussing

something routinely on busi-

ness agendas such as cost

cutting, by making a connec-

tion using humor, a strong

image, or an acronym.

As above. See also the spe-

cific techniques on page 100.

Your ability to recall things is

improved if you review what

you have learned over a

period of time

Meetings

Internal communications

Learning

As you go through meetings,

repeatedly make interim

summaries of what you have

agreed and where you are

going.Always start a meeting

by recapping what you

agreed last time.

Refer to and build on previ-

ous campaigns. Use the

intranet to send repeat and

reminder messages to staff.

Review what you have learned

regularly. See also the specific

techniques on pages 130–31.

You tend to remember things

that are surprising or odd,

that do not conform to

patterns

Internal communications

Making presentations

Learning

Advertisers have long known

that we remember the incon-

gruous, but those responsible

for communicating with staff

inside organizations have

been slower to realize this.

Use surprising images to

reinforce routine but impor-

tant messages, for example,

about health and safety.

Seek out examples from out-

side your field of work or

specialist interest.Your audi-

ence may remember the sur-

prising patterns they create.

Actively seek to make con-

nections between things you

have learned. For example,

before the end of a training

course, make up a simple

rhyme with all the key learn-

ing points you want to recall.

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