tremendous amounts of literature to the study of cycles in their 1947 book Cycles: The
Science of Predictionand Dewey’s 1970 book Cycles: Selected Writings.The latter book
and many others were part of the research findings found and published in their orga-
nization for the Study of Cycles for many years.
Concurrent with the publication of Dewey’s and Dakin’s works and the begin-
ning of the study of financial astrology, Charles E. Luntz wrote Vocational Guidance by
Astrology,which was another offshoot of business astrology moving into the study of
vocations and the individual natal chart. This is part of the modern-day business
astrology. Doris Chase Doane also wrote the two-volume Vocational Selection and
Counselingin the early 1980s.
It was during the 1980s that a great deal of literature was published and started
coming from many different sources. Carol Mull wrote Standard and Poor’s 500in 1984
and 750 Over the Counter Stocksin 1986. In the first book, she lists, by industry and in
natal chart formats, the charts of the companies on the Standard and Poor’s list at that
time.
Thus began the distinction between the two disciplines. At the same time,
Grace Morris began conferences on astro-economics that continue throughout the
world today and include lectures from both the worlds of financial and business astrol-
ogy. Many of the pioneers of this new industry are included in these conferences.
Some of the first Morris conferences were in conjunction with Mull. To this day, Mor-
ris works in the field of corporate astrology and each year publishes How to Choose
Stocks That Will Outperform the Market.
On other organizational fronts, the International Society for Business
Astrologers was founded in Copenhagen, Denmark, on March 10, 1997, at 9:09 A.M.
Their website is available at http://www.businessastrologers.com. Other organizations such
as the International Society for Astrological Research (ISAR), National Council for
Geocosmic Research (NCGR), Association for Astrological Networking (AFAN),
and the United Astrology Congress (UAC) also present conferences with business
and financial astrology as their teaching tracks.
Alice Q. Reichard of California began lecturing on real estate cycles in the
late 1990s. Her groundbreaking work on the study of the transiting lunar nodes still
holds today as real estate values increase and decrease along with interest rates. Her
work, along with the upsurge of books on vocational astrology and the continuing
study of companies and their first trades, which was pioneered by Bill Meridian in his
book series Planetary Stock Forecasting,shuttled the study of business astrology into
high gear as the early 1990s arrived. At this time, Llewellyn Publishing invited Joan
McEvers to gather and edit articles from various people in the field of business and
financial astrology, including such astrologers as Robert Cole, Mary Downing, Georgia
Stathis, Bill Meridian, Judy Johns, Carol Mull, Pat Esclavon-Hardy, Jeanne Long, and
Michael Munkasey. The resulting book, Financial Astrology for the 1990s,was reprint-
ed three times, and the trend of the 1990s was set for more people becoming interest-
ed in business and financial astrology.
In the 1970s, particularly in the later part of the decade, as the personal com-
puter became more accessible to astrologers, a number of individuals started develop-
THEASTROLOGYBOOK [103]
Business Astrology