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Contents

Acknowledgments xi

Introduction to the Revised Edition, 2003 xiii

Introduction to the Original Edition, 1989 xxix

1 Mastering the Context 1

2 Understanding the Basics 33

3 Knowing Yourself 49

4 Knowing the World 67

5 Operating on Instinct 95

6 Deploying Yourself: Strike Hard, Try Everything 107

7 Moving Through Chaos 135

8 Getting People on Your Side 147

9 Organizations Can Help—or Hinder 165

10 Forging the Future 185

Epilogue to the Twentieth-Anniversary Edition 199

Biographies 227

References 241

Index 245

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