fessor in an M.B.A. program should be brought to her boss’s attention,
as this responsibility bears on her ability to develop and deliver the
high-quality educational programs for her future customers that De-
Peters believes are important. Verifying her success as a professor
would also give evidence of group presentation skills her boss may not
have known she had. She should also have available a copy of the “busi-
ness of medicine”outline she developed with a potential customer. This
demonstrates not only her educational expertise but also her enthusi-
asm and her ability to quickly build relationships with key customers.
Because she has less company experience than the other candi-
dates for this position, she will want to highlight the sales and mar-
keting experience she gained in her two previous jobs outside the com-
pany. A Can-Do Portfolio that enables her to accomplish all of these
things would indeed help Amanda make the case that she is ready, will-
ing, and able to move up to this new job.CONTENTS OF THIS SAMPLE PORTFOLIO
Resume:This is a chronological P.E.A.K.S. resume that is targeted at
the job for which Amanda will be interviewing. The P.E.A.K.S. sub-
headings set her up to discuss and verify P.E.A.K.S. she has that are
likely to be considered desirable in candidates for this position. Because
the P.E.A.K.S. format is easy to read, this resume can be more than one
page.
P: Personal Characteristics
Letter from boss commending Amanda for achieving a difficult market-
share goal. She can use this letter to remind her boss that she has the
personal qualities of being dedicatedand persistentthat he admires,
and that she is a reliable performerwho meets goals. He may have for-
gotten that he sent her this congratulatory note, since he has fifteen
other people who report to him as well.
Congratulatory letter for a Visiting Faculty Lecture Series that Amanda
organized.This letter demonstrates her boss’s belief that Amanda can
build lasting relationshipswith her customers, because her customers
turned out in such high numbers for this event that she organized. She
can also use this letter to talk about the fact that she had to be a well-
organized plannerto create and coordinate this event. In fact, she can
present this letter in the course of discussing her organizational skills
and let her boss read that he had praised her ability to build lasting re-
lationships.
E: Experience
Coach Plan—New Drug Post Launch. This can be used to make the
point that, while she may not have been at the company as long as the
other candidates for the institutional manager position, she has al-
ready done an excellent job of mastering the company’s prescribed tech-226 Part II: Examples of Targeted Portfolios