Digital Marketing Handbook

Web 1.0 37 Web 1.0 design elements Some design elements of a Web 1.0 site include: Static pages instead of dynamic user-generat ...

Search engine optimization 38 History Webmasters and content providers began optimizing sites for search engines in the mid-1990 ...

Search engine optimization 39 In 2005, Google began personalizing search results for each user. Depending on their history of pr ...

Search engine optimization 40 Methods Getting indexed The leading search engines, such as Google, Bing and Yahoo!, use crawlers ...

Search engine optimization 41 White hat versus black hat SEO techniques can be classified into two broad categories: techniques ...

Search engine optimization 42 Germany.[51] As of June 2008, the marketshare of Google in the UK was close to 90% according to Hi ...

Search engine optimization 43 [ 12 ]"Search Engine Ranking Factors V2" (http:/ / http://www. seomoz. org/ article/ search-rankin ...

Search engine optimization 44 2007-05-09. [ 45 ]Andy Greenberg (April 30, 2007). "Condemned To Google Hell" (http:/ / http://www ...

Search engine 45 Search engine A web search engine is designed to search for information on the World Wide Web and FTP servers. ...

Search engine 46 2004 Yahoo! Search Active, Launched own web search (see Yahoo! Directory, 1995) A9.com Inactive Sogou Active 20 ...

Search engine 47 During the early development of the web, there was a list of webservers edited by Tim Berners-Lee and hosted on ...

Search engine 48 boom that peaked in 1999 and ended in 2001. Around 2000, Google's search engine rose to prominence. The company ...

Search engine 49 method by which the information is indexed. Unfortunately, there are currently no known public search engines t ...

Search engine 50 Search engine bias Although search engines are programmed to rank websites based on their popularity and releva ...

Search engine 51 Further reading For a more detailed history of early search engines, see Search Engine Birthdays (http:/ / sea ...

Search engine results page 52 Search engine results page A search engine results page (SERP), is the listing of web pages return ...

Search engine marketing 53 Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves t ...

Search engine marketing 54 Saturation.[11] 3 .Back end tools, including Web analytic tools and HTML validators, provide data on ...

Search engine marketing 55 In some contexts, the term SEM is used exclusively to mean pay per click advertising,[2] particularly ...

Search engine marketing 56 relationships amongst information searchers, businesses, and search engines. Search engines were not ...