Digital Marketing Handbook

(ff) #1

Search Engine Reputation Management 6


References
[ 1 ]http:/ / http://www. washingtonpost. com/ wp-dyn/ content/ article/ 2007/ 07/ 01/ AR2007070101355. html?hpid=artslot
[ 2 ]Kinzie, Susan; Ellen Nakashima (2007-07-02). "Calling In Pros to Refine Your Google Image" (http:/ / http://www. washingtonpost. com/ wp-dyn/
content/ article/ 2007/ 07/ 01/ AR2007070101355. html?hpid=artslot). Washington Post.. Retrieved 2009-09-25.
[ 3 ]http:/ / http://www. reputation-communications. com/ resources/ "Reputation-Communications: Resources" accessed February 7th, 2012.]
[ 4 ]"Reputation Institute: Advisory Services" accessed January 31st, 2012. (http:/ / http://www. reputationinstitute. com/ advisory-services/ )
[ 5 ]Schreiber, Elliot. "If PR Wants to Manage Reputation, It Needs to Become More Than Messengers" PRSA Blog, March 1st,accessed 2011
January 31st 2012. (http:/ / prsay. prsa. org/ index. php/ 2011/ 03/ 01/ pr-role-in-reputation-management)
[ 6 ]Paul Resnick, Richard Zeckhause. "Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system" (http:/ /
citeseerx. ist. psu. edu/ viewdoc/ download?doi=10. 1. 1. 123. 5332& rep=rep1& type=pdf), Emerald Group Publishing Limited, May 2, 2001,
accessed May 30, 2011.
[ 7 ]http:/ / http://www. everything2. com/ index. pl?node=Voting%2FExperience%20System
[ 8 ]http:/ / onlinelibrary. wiley. com/ doi/ 10. 1111/ j. 1083-6101. 2005. tb00241. x/ full#ss
[ 9 ]http:/ / http://www. usemod. com/ cgi-bin/ mb. pl?UseRealNames
[ 10 ]http:/ / http://www. usemod. com/ cgi-bin/ mb. pl?RewardReputation
[ 11 ]Leake, William (2008-01-29). "Using SEO for Reputation Management" (http:/ / searchenginewatch. com/ showPage. html?page=3628265).
Search Engine Watch.
[ 12 ]"Online Reputation Management (ORM) versus Search Engine Optimization (SEO)" (http:/ / http://www. reputation. com/ how_to/
online-reputation-management-orm-versus-search-engine-optimization-seo/ ).. Retrieved 30 May 2011.
[ 13 ]Riley, Duncan. "Facebook Polls: Don't Mention The Competition" (http:/ / techcrunch. com/ 2007/ 06/ 02/
facebook-polls-dont-mention-the-competition/ ). Facebook Polls: Don't Mention The Competition.. Retrieved 30 May 2011.

Further reading



  • Monarth, Harrison (2009). Executive Presence: The Art of Commanding Respect Like a CEO. McGraw-Hill.
    ISBN 9780071632874.

  • Klewes, Joachim and Wreschniok, Robert (2010). Building and Maintaining Trust in the 21st Century.
    ISBN 978-3-642-01629-5.

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