Digital Marketing Handbook

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Meta element 109


including Safari, Mozilla Firefox and Opera.
Auto-redirects via markup (versus server-side redirects) are not in compliance with the W3C's - Web Content
Accessibility Guidelines (WCAG) 1.0 (guideline 7.5).[21]

HTTP message headers


Meta elements of the form <meta http-equiv="foo" content="bar"> can be used as alternatives to
http headers. For example, <meta http-equiv="expires" content="Wed, 21 June 2006
14:25:27 GMT"> would tell the browser that the page "expires" on June 21, 2006 at 14:25:27 GMT and that it
may safely cache the page until then.

Alternative to meta elements


An alternative to meta elements for enhanced subject access within a website is the use of a back-of-book-style
index for the website. See the American Society of Indexers [22] website for an example.
In 1994, ALIWEB, also used an index file to provide the type of information commonly found in meta keywords
attributes.

References
[ 1 ]Statistic (June 4, 1997), META attributes by count (http:/ / vancouver-webpages. com/ META/ bycount. shtml), Vancouver Webpages,
retrieved June 3, 2007
[ 2 ]Danny Sullivan (October 1, 2002), Death Of A Meta Tag (http:/ / searchenginewatch. com/ showPage. html?page=2165061),
SearchEngineWatch.com, retrieved June 03, 2007
[[ 33 ]][http://sangers.nu/blog/tech/20080909-the-meta-tag-attribute--keywords "In 2007, 37 leaders in search engine optimisation concluded that
having keywords in the keywords attribute is little to none." Sanger.nu blog, September 9 2008, retrieved August 2 2011
[ 4 ]"Google does not use the keywords meta tag in web ranking" (http:/ / googlewebmastercentral. blogspot. com/ 2009/ 09/
google-does-not-use-keywords-meta-tag. html) Google Webmaster Central Blog, September 21 2009, retrieved September 21 2009
[ 5 ]Yahoo! FAQs, How do I improve the ranking of my web site in the search results? (http:/ / web. archive. org/ web/ 20071015182848/ http:/ /
help. yahoo. com/ l/ us/ yahoo/ search/ ranking/ ranking-02. html), Yahoo.com, retrieved November 12, 2008
[ 6 ]"Yahoo Drops The Meta Keywords Tag Also" (http:/ / http://www. seroundtable. com/ archives/ 020918. html) SEO Roundtable, October 8 2009,
retrieved April 22 2011
[ 7 ]"Yahoo's Senior Director of Search Got It Wrong, Yahoo Uses Meta Keywords Still" (http:/ / http://www. seroundtable. com/ archives/ 020964.
html) SEO Roundtable, October 16 2009, retrieved April 22 2011
[ 8 ]Danny Sullivan, How To Use HTML Meta Tags (http:/ / searchenginewatch. com/ showPage. html?page=2167931), Search Engine Watch,
December 5, 2002
[ 9 ]1 Website Designer Using language metatags in websites (http:/ / http://www. 1websitedesigner. com/ language-metatags) February 19, 2008
[ 10 ]Vanessa Fox, Using the robots meta tag (http:/ / googlewebmastercentral. blogspot. com/ 2007/ 03/ using-robots-meta-tag. html), Official
Google Webmaster Central Blog, 3/05/2007
[ 11 ]Danny Sullivan (March 5, 2007), Meta Robots Tag 101: Blocking Spiders, Cached Pages & More (http:/ / searchengineland. com/
070305-204850. php), SearchEngineLand.com, retrieved June 3, 2007
[ 12 ]Betsy Aoki (May 22, 2006), Opting Out of Open Directory Listings for Webmasters (http:/ / blogs. msdn. com/ livesearch/ archive/ 2006/
05/ 22/ 603917. aspx), Live Search Blog, retrieved June 3, 2007
[ 13 ]Vanessa Fox (July 13, 2006), More control over page snippets (http:/ / sitemaps. blogspot. com/ 2006/ 07/ more-control-over-page-snippets.
html), Inside Google Sitemaps, retrieved June 3, 2007
[ 14 ]Yahoo! Search (October 24, 2006), Yahoo! Search Weather Update and Support for 'NOODP' (http:/ / http://www. ysearchblog. com/ archives/


  1. html), Yahoo! Search Blog, retrieved June 3, 2007
    [ 15 ]Yahoo! Search (February 28, 2007), Yahoo! Search Support for 'NOYDIR' Meta Tags and Weather Update (http:/ / http://www. ysearchblog.
    com/ archives/ 000418. html), Yahoo! Search Blog, retrieved June 3, 2007
    [ 16 ]Yahoo! Search (May 02, 2007), Introducing Robots-Nocontent for Page Sections (http:/ / http://www. ysearchblog. com/ archives/ 000444. html),
    Yahoo! Search Blog, retrieved June 3, 2007
    [ 17 ]Greta de Groat (2002). "Perspectives on the Web and Google: Monika Henzinger, Director of Research, Google", Journal of Internet
    Cataloging, Vol. 5(1), pp. 17-28, 2002.
    [ 18 ]W3CTechniques for Web Content Accessibility Guidelines (http:/ / http://www. w3. org/ TR/ 1999/ WD-WAI-PAGEAUTH-19990226/
    wai-pageauth-tech) W3C Working Draft 26-Feb-1999

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