Digital Marketing Handbook

(ff) #1

Meta tags 115


[ 11 ]Danny Sullivan (March 5, 2007), Meta Robots Tag 101: Blocking Spiders, Cached Pages & More (http:/ / searchengineland. com/
070305-204850. php), SearchEngineLand.com, retrieved June 3, 2007
[ 12 ]Betsy Aoki (May 22, 2006), Opting Out of Open Directory Listings for Webmasters (http:/ / blogs. msdn. com/ livesearch/ archive/ 2006/
05/ 22/ 603917. aspx), Live Search Blog, retrieved June 3, 2007
[ 13 ]Vanessa Fox (July 13, 2006), More control over page snippets (http:/ / sitemaps. blogspot. com/ 2006/ 07/ more-control-over-page-snippets.
html), Inside Google Sitemaps, retrieved June 3, 2007
[ 14 ]Yahoo! Search (October 24, 2006), Yahoo! Search Weather Update and Support for 'NOODP' (http:/ / http://www. ysearchblog. com/ archives/


  1. html), Yahoo! Search Blog, retrieved June 3, 2007
    [ 15 ]Yahoo! Search (February 28, 2007), Yahoo! Search Support for 'NOYDIR' Meta Tags and Weather Update (http:/ / http://www. ysearchblog.
    com/ archives/ 000418. html), Yahoo! Search Blog, retrieved June 3, 2007
    [ 16 ]Yahoo! Search (May 02, 2007), Introducing Robots-Nocontent for Page Sections (http:/ / http://www. ysearchblog. com/ archives/ 000444. html),
    Yahoo! Search Blog, retrieved June 3, 2007
    [ 17 ]Greta de Groat (2002). "Perspectives on the Web and Google: Monika Henzinger, Director of Research, Google", Journal of Internet
    Cataloging, Vol. 5(1), pp. 17-28, 2002.
    [ 18 ]W3CTechniques for Web Content Accessibility Guidelines (http:/ / http://www. w3. org/ TR/ 1999/ WD-WAI-PAGEAUTH-19990226/
    wai-pageauth-tech) W3C Working Draft 26-Feb-1999
    [ 19 ]Techniques for Web Content Accessibility Guidelines (http:/ / http://www. w3. org/ TR/ 1999/ WD-WAI-PAGEAUTH-19990217/
    wai-pageauth-tech) W3C Working Draft 17-Feb-1999
    [ 20 ]Accessibility.blockautorefresh (http:/ / web. archive. org/ web/ 20090602225157/ http:/ / kb. mozillazine. org/ Accessibility.
    blockautorefresh) mozillaZine, archived June 2 2009 from the original (http:/ / kb. mozillazine. org/ Accessibility. blockautorefresh)
    [ 21 ]W3C Recommendation (May 5, 1999), Web Content Accessibility Guidelines 1.0 - Guideline 7 (http:/ / http://www. w3. org/ TR/ 1999/
    WAI-WEBCONTENT-19990505/ #gl-movement). W3.org, retrieved September 28, 2007


External links



  • W3C HTML 4.01 Specification: section 7.4.4, Meta data (http:/ / http://www. w3. org/ TR/ html4/ struct/ global.
    html#h-7. 4. 4)


Inktomi


Inktomi Corporation was a California company that provided software for Internet service providers. It was
founded in 1996 by UC Berkeley professor Eric Brewer and graduate student Paul Gauthier. The company was
initially founded based on the real-world success of the web search engine they developed at the university. After the
bursting of the dot-com bubble, Inktomi was acquired by Yahoo!

History


Inktomi's software was incorporated in the widely-used HotBot search engine, which displaced AltaVista as the
leading web-crawler-based search engine, itself to be displaced later by Google. In a talk given to a UC Berkeley
seminar on Search Engines[1] in October 2005, Eric Brewer credited much of the AltaVista displacement to technical
differences of scale.
The company went on to develop Traffic Server, a proxy cache for web traffic and on-demand streaming media.
Traffic Server found a limited marketplace due to several factors, but was deployed by several large service
providers including AOL. One of the things that Traffic Server did was to transcode images down to a smaller size
for AOL dialup users, leading many websites to provide special noncacheable pages with the phrase, "AOL Users
Click Here" to navigate to these pages.
In November 1999 Inktomi acquired Webspective; in August 2000 Inktomi acquired Ultraseek Server from Disney's
Go.com; in September, 2000, Inktomi acquired FastForward Networks;[2] in December 2000, Inktomi acquired the
Content Bridge Business Unit from Adero, a content delivery network, which had formed the Content Bridge
Alliance with Inktomi, AOL and a number of other ISPs, hosting providers and IP transport providers; and in June
2001 Inktomi acquired eScene Networks. Webspective developed technology for synchronizing and managing
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