Digital Marketing Handbook

(ff) #1

PageRank 140


Deprecation


PageRank was once available for the verified site maintainers through the Google Webmaster Tools interface.
However on October 15, 2009, a Google employee confirmed[44] that the company had removed PageRank from its
Webmaster Tools section, explaining that "We’ve been telling people for a long time that they shouldn’t focus on
PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply
not true."[44] The PageRank indicator is not available in Google's own Chrome browser.
The visible page rank is updated very infrequently.
On 6 October 2011, many users mistakenly thought Google PageRank was gone. As it turns out, it was simply an
update to the URL used to query the PageRank from Google.[45]
Google now also relies on other strategies as well as PageRank, such as Google Panda[46].

Notes
[ 1 ]"Google Press Center: Fun Facts" (http:/ / web. archive. org/ web/ 20090424093934/ http:/ / http://www. google. com/ press/ funfacts. html).
http://www.google.com. Archived from the original (http:/ / http://www. google. com/ press/ funfacts. html) on 2009-04-24..
[ 2 ]http:/ / http://www. google. com/ patents?vid=6285999
[ 3 ]Lisa M. Krieger (1 December 2005). "Stanford Earns $336 Million Off Google Stock" (http:/ / http://www. redorbit. com/ news/ education/ 318480/
stanford_earns_336_million_off_google_stock/ ). San Jose Mercury News, cited by redOrbit.. Retrieved 2009-02-25.
[ 4 ]Richard Brandt. "Starting Up. How Google got its groove" (http:/ / http://www. stanfordalumni. org/ news/ magazine/ 2004/ novdec/ features/
startingup. html). Stanford magazine.. Retrieved 2009-02-25.
[ 5 ]Brin, S.; Page, L. (1998). "The anatomy of a large-scale hypertextual Web search engine" (http:/ / infolab. stanford. edu/ pub/ papers/ google.
pdf). Computer Networks and ISDN Systems 30 : 107–117. doi:10.1016/S0169-7552(98)00110-X. ISSN 0169-7552..
[ 6 ]David Vise and Mark Malseed (2005). The Google Story (http:/ / http://www. thegooglestory. com/ ). p. 37. ISBN ISBN 0-553-80457-X..
[ 7 ]Page, Larry, "PageRank: Bringing Order to the Web" (http:/ / web. archive. org/ web/ 20020506051802/ www-diglib. stanford. edu/ cgi-bin/
WP/ get/ SIDL-WP-1997-0072?1), Stanford Digital Library Project, talk. August 18, 1997 (archived 2002)
[ 8 ]187-page study from Graz University, Austria (http:/ / http://www. google-watch. org/ gpower. pdf), includes the note that also human brains are
used when determining the page rank in Google
[ 9 ]"Google Technology" (http:/ / http://www. google. com/ technology/ ). Google.com.. Retrieved 2011-05-27.
[ 10 ]Li, Yanhong (August 6, 2002). "Toward a qualitative search engine". Internet Computing, IEEE (IEEE Computer Society) 2 (4): 24–29.
doi:10.1109/4236.707687.
[ 11 ]USPTO, "Hypertext Document Retrieval System and Method" (http:/ / http://www. google. com/ patents?hl=en& lr=& vid=USPAT5920859&
id=x04ZAAAAEBAJ& oi=fnd& dq=yanhong+ li& printsec=abstract#v=onepage& q=yanhong li& f=false), U.S. Patent number: 5920859,
Inventor: Yanhong Li, Filing date: Feb 5, 1997, Issue date: Jul 6, 1999
[ 12 ]Greenberg, Andy, "The Man Who's Beating Google" (http:/ / http://www. forbes. com/ forbes/ 2009/ 1005/
technology-baidu-robin-li-man-whos-beating-google_2. html), Forbes magazine, October 05, 2009
[ 13 ]"About: RankDex" (http:/ / http://www. rankdex. com/ about. html), rankdex.com
[[ 1414 ]]Cf. especially Lawrence Page, U.S. patents 6,799,176 (2004) "Method for scoring documents in a linked database", 7,058,628 (2006)
"Method for node ranking in a linked database", and 7,269,587 (2007) "Scoring documents in a linked database"2011
[ 15 ]Matt Cutts's blog: Straight from Google: What You Need to Know (http:/ / http://www. mattcutts. com/ blog/ seo-for-bloggers/ ), see page 15 of
his slides.
[ 16 ]Taher Haveliwala and Sepandar Kamvar. (March 2003). "The Second Eigenvalue of the Google Matrix" (http:/ / www-cs-students. stanford.
edu/ ~taherh/ papers/ secondeigenvalue. pdf) (PDF). Stanford University Technical Report: 7056. arXiv:math/0307056.
Bibcode 2003math......7056N..
[ 17 ]Gianna M. Del Corso, Antonio Gullí, Francesco Romani (2005). "Fast PageRank Computation via a Sparse Linear System". Internet
Mathematics 2 (3). doi:10.1.1.118.5422.
[ 18 ]Arasu, A. and Novak, J. and Tomkins, A. and Tomlin, J. (2002). "PageRank computation and the structure of the web: Experiments and
algorithms". Proceedings of the Eleventh International World Wide Web Conference, Poster Track. Brisbane, Australia. pp. 107–117.
doi:10.1.1.18.5264.
[[ 1919 ]]Massimo Franceschet (2010). "PageRank: Standing on the shoulders of giants". arXiv:1002.2858 [cs.IR].
[ 20 ]Google Webmaster central (http:/ / http://www. google. com/ support/ forum/ p/ Webmasters/ thread?tid=4aeb4d5fce33350b& hl=en) discussion
on PR
[ 21 ]Aubuchon, Vaughn. "Google Ranking Factors - SEO Checklist" (http:/ / http://www. vaughns-1-pagers. com/ internet/ google-ranking-factors.
htm)..
[ 22 ]Fishkin, Rand; Jeff Pollard (April 2, 2007). "Search Engine Ranking Factors - Version 2" (http:/ / http://www. seomoz. org/ article/
search-ranking-factors). seomoz.org.. Retrieved May 11, 2009.
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