Digital Marketing Handbook

Matt Cutts 145

Matt Cutts

Matt Cutts

Matt Cutts works for the Search Quality group in Google, specializing

in search engine optimization issues.[1]

Career

Cutts started his career in search when working on his Ph.D. at the

University of North Carolina at Chapel Hill. According to quotation in

a personal interview with an operator of another website, Matt got his

Bachelor's degree at the University of Kentucky and Master's degree

from the University of North Carolina, Chapel Hill. In the interview he

was quoted his field of study was computer graphics and movement

tracking, then moved into the field of information retrieval, and search

engines[2] after taking two required outside classes from the

university's Information and Library Science department.[2]

Before working at the Search Quality group at Google, Cutts worked at

the ads engineering group and SafeSearch, Google's family filter.

There he earned the nickname "porn cookie guy" by giving his wife's

homemade cookies to any Googler who provided an example of

unwanted pornography in the search results.[3]

Cutts is one of the co-inventors listed upon a Google patent related to search engines and web spam,[4] which was the

first to publicly propose using historical data to identify link spam.

In November 2010, Cutts started a contest challenging developers to make Microsoft Kinect more compatible with

the Linux operating system. At the time, Microsoft had stated that the use of Kinect with devices other than the Xbox

360 was not supported by them.[5]

Cutts has given advice and made statements on help related to the use of the Google search engine and related issues.

[6]

In January 2012, on the news that Google had violated its quality guidelines, Cutts defended the downgrading of

Chrome homepage results noting that it was not given special dispensation. [7]

References

[ 1 ]Ward, Mark (2004-06-08). "Inside the Google search machine" (http:/ / news. bbc. co. uk/ 2/ hi/ technology/ 3783507. stm). BBC News

Online.. Retrieved 2008-05-04.

[ 2 ]Wall, Aaron (2005). Interview of Matt Cutts (http:/ / http://www. search-marketing. info/ newsletter/ articles/ matt-cutts. htm). Retrieved December

15, 2006

[ 3 ]'Google': An interesting read on a powerhouse company (http:/ / http://www. usatoday. com/ money/ books/ reviews/ 2005-11-13-google-book_x.

htm), USA Today, November 13, 2005

[ 4 ]Acharya, A., et al., (2005) Information retrieval based on historical data (http:/ / appft1. uspto. gov/ netacgi/ nph-Parser?Sect1=PTO1&

Sect2=HITOFF& d=PG01& p=1& u=/ netahtml/ PTO/ srchnum. html& r=1& f=G& l=50& s1="20050071741". PGNR. & OS=DN/

20050071741& RS=DN/ 20050071741)

[ 5 ]"Kinect hacked days after release" (http:/ / http://www. bbc. co. uk/ news/ technology-11742236). BBC News (BBC). 12 November 2010..

Retrieved 15 November 2010.

[ 6 ]http:/ / http://www. brafton. com/ news/ cutts-urges-content-writers-to-use-keywords-naturally

• http:/ / http://www. readwriteweb. com/ enterprise/ 2011/ 12/ googles-matt-cutts-good-conten. php


• http:/ / http://www. webpronews. com/ matt-cutts-talks-keyword-density-2011-12


• http:/ / blogs. ft. com/ fttechhub/ 2012/ 01/ roundup-soundcloud-apple-google/