Digital Marketing Handbook

(ff) #1

Google Instant 183



  • time – The current time in many cities (worldwide),[8] can be viewed by typing "time" and the name of the city
    (such as: time Cairo; time Pratt, KS).

  • sports scores – The scores and schedules, for sports teams,[8] can be displayed by typing the team name or league
    name into the search box.

  • unit conversion – Measurements can be converted,[8] by entering each phrase, such as: 10.5 cm in inches; or
    90 km in miles

  • currency conversion – A money or currency converter can be selected,[8] by typing the names or currency codes
    (listed by ISO 4217): 6789 Euro in USD; 150 GBP in USD; 5000 Yen in USD; 5000 Yuan in lira (the U.S. dollar
    can be USD or "US$" or "$", while Canadian is CAD, etc.).

  • calculator – Calculation results can be determined,[8] as calculated live, by entering a formula in numbers or
    words, such as: 6*77 +pi +sqrt(e^3)/888 plus 0.45. The user is given the option to search for the formula, after
    calculation. The calculator also uses the unit and currency conversion functions to allow unit-aware calculations.
    For example, "(3 EUR/liter) / (40 miles/gallon) in USD / mile" calculates the dollar cost per mile for a 40 mpg car
    with gas costing 3 euros a liter. The caret "^" raises a number to an exponent power, and percentages are allowed
    ("40% of 300").[9] There is also some debate as to Google's calculation of 0^0. Many mathematicians believe that
    0^0 is undefined but Google's calculator shows the result as 1.[28]

  • numeric ranges – A set of numbers can be matched by using a double-dot between range numbers (70..73 or
    90..100) to match any positive number in the range, inclusive.[9] Negative numbers are treated as using
    exclusion-dash to not match the number.

  • dictionary lookup – A definition for a word or phrase can be found,[8] by entering "define" followed by a colon
    and the word(s) to lookup (such as, "define:philosophy")

  • maps – Some related maps can be displayed,[8] by typing in the name or U.S. ZIP code of a location and the word
    "map" (such as: New York map; Kansas map; or Paris map).

  • movie showtimes – Reviews or film showtimes can be listed for any movies playing nearby,[8] by typing
    "movies" or the name of any current film into the search box. If a specific location was saved on a previous
    search, the top search result will display showtimes for nearby theaters for that movie.

  • public data – Trends for population (or unemployment rates)[8] can be found for U.S. states & counties, by typing
    "population" or "unemployment rate" followed by a state or county name.

  • real estate and housing – Home listings in a given area can be displayed,[8] using the trigger words "housing",
    "home", or "real estate" followed by the name of a city or U.S. zip code.

  • travel data/airports – The flight status for arriving or departing U.S. flights can be displayed,[8] by typing in the
    name of the airline and the flight number into the search box (such as: American airlines 18). Delays at a specific
    airport can also be viewed (by typing the name of the city or three-letter airport code plus word "airport").

  • package tracking – Package mail can be tracked[8] by typing the tracking number of a Royal Mail, UPS, FedEx or
    USPS package directly into the search box. Results will include quick links to track the status of each shipment.

  • patent numbers – U.S. patents can be searched[8][27] by entering the word "patent" followed by the patent number
    into the search box (such as: Patent 5123123).

  • area code – The geographical location (for any U.S. telephone area code)[8] can be displayed by typing a 3-digit
    area code (such as: 650).

  • synonym search – A search can match words similar to those specified,[8] by placing the tilde sign (~)
    immediately in front of a search term, such as:  ~fast food.

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