Digital Marketing Handbook

(ff) #1

Bing 215


Finance Bing Finance enables users to search for exchange listed stocks and displays the relevant stock information, company profile and
statistics, financial statements, stock ratings, analyst recommendations, as well as news related to the particular stock or company.
Bing Finance also allow users to view the historical data of the particular stock, and allows comparison of the stock to major
indices. In addition, Bing Finance also features a javascript-based Stock screener, allowing investors to quickly filter for value,
contrarian, high-yield, and bargain investment strategies.
Health Bing Health refines health searches using related medical concepts to get relevant health information and to allow users to
navigate complex medical topics with inline article results from experts. This feature is based on the Medstory acquisition.
Images Bing Images enables the user to quickly search and display most relevant photos and images of interest. The infinite scroll feature
allows browsing a large number of images quickly. The advance filters allows refining search results in terms of properties such as
image size, aspect ratio, color or black and white, photo or illustration, and facial features recognition.
Local Bing Local searches local business listings with business details and reviews, allowing users to make more informed decisions.
Maps Bing Maps enables the user to search for businesses, addresses, landmarks and street names worldwide, and can select from a
road-map style view, a satellite view or a hybrid of the two. Also available are "bird's-eye" images for many cities worldwide, and
3D maps which include virtual 3D navigation and to-scale terrain and 3D buildings. For business users it will be available as
"Bing Maps For Enterprise".
News Bing News is a news aggregator and provides news results relevant to the search query from a wide range of online news and
information services.
Recipe Bing Recipe allow users to search for cooking recipes sourced from Delish.com, MyRecipes.com, and Epicurious.com, and allow
users to filter recipe results based on their ratings, cuisine, convenience, occasion, ingredient, course, cooking method, and recipe
provider.
Reference Bing Reference semantically indexes Wikipedia content and displays them in an enhanced view within Bing. It also allow users to
input search queries that resembles full questions and highlights the answer within search results. This feature is based on the
Powerset acquisition.
Social Bing Social allow users to search for and retrieve real-time information from Twitter and Facebook services. Bing Social search
also provides "best match" and "social captions" functionalities that prioritises results based on relevance and contexts. Only
public feeds from the past 7 days will be displayed in Bing Social search results.
Shopping Bing Shopping lets users search from a wide range of online suppliers and marketer's merchandise for all types of products and
goods. This service also integrates with Bing cashback offering money back for certain purchases made through the site. This
feature is based on the Jellyfish.com acquisition, but will be discontinued July 30, 2010.
Translator Bing Translator lets users translate texts or entire web pages into different languages.
Travel Bing Travel searches for airfare and hotel reservations online and predicts the best time to purchase them. This feature is based on
the Farecast acquisition.
University Bing University allow users to search for and view detailed information about United States universities, including information
such as admissions, cost, financial aid, student body, and graduation rate.
Videos Bing Videos enables the user to quickly search and view videos online from various websites. The Smart Preview feature allows
the user to instantly watch a short preview of an original video. Bing Videos also allow users to access editorial video contents
from MSN Video.
Visual Search Bing Visual Search (now deprecated) allowed users to refine their search queries for structured results through data-grouping
image galleries that resembles "large online catalogues", powered by Silverlight[33]
Weather Bing Weather allow users to search for the local weather for cities around the world, displaying the current weather information
and also extended weather forecasts for the next 10 days. Weather information are provided by Intellicast and Foreca.
Wolfram
Alpha

Bing Wolfram Alpha allow users to directly enter factual queries within Bing and provides answers and relevant visualizations
from a core knowledge base of curated, structured data provided by Wolfram Alpha. Bing Wolfram Alpha can also answer
mathematical and algebraic questions.
xRank Bing xRank allowed users to search for celebrities, musicians, politicians and bloggers, read short biographies and news about
them, and track their trends or popularity rankings. As of October 2010, this feature was shut down.
Free download pdf