Digital Marketing Handbook

(ff) #1

Microformat 19


In-context examples


For annotated examples of microformats on live pages, see HCard#Live example and Geo
(microformat)#Three_classes.

Specific microformats


Several microformats have been developed to enable semantic markup of particular types of information.



  • hAtom – for marking up Atom feeds from within standard HTML

  • hCalendar – for events

  • hCard – for contact information; includes:

    • adr – for postal addresses

    • geo – for geographical coordinates (latitude, longitude)



  • hMedia - for audio/video content [7][8]

  • hNews - for news content

  • hProduct – for products

  • hRecipe - for recipes and foodstuffs.

  • hResume – for resumes or CVs

  • hReview – for reviews

  • rel-directory – for distributed directory creation and inclusion[9]

  • rel-enclosure – for multimedia attachments to web pages[10]

  • rel-license – specification of copyright license[11]

  • rel-nofollow, an attempt to discourage third-party content spam (e.g. spam in blogs)

  • rel-tag – for decentralized tagging (Folksonomy)[12]

  • xFolk – for tagged links

  • XHTML Friends Network (XFN) – for social relationships

  • XOXO – for lists and outlines


Microformats under development


Among the many proposed microformats,[13] the following are undergoing active development:



  • hAudio – for audio files and references to released recordings

  • citation – for citing references

  • currency – for amounts of money

  • figure – for associating captions with images[14]

  • geo extensions – for places on Mars, the Moon, and other such bodies; for altitude; and for collections of
    waypoints marking routes or boundaries

  • species – for the names of living things (already used by Wikipedia [15] and the BBC Wildlife Finder)

  • measure – for physical quantities, structured data-values[16]

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