Social media marketing 268
Leaks
Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often
leaked to the world via the Internet earlier than they are scheduled to premiere. Social networking sites allow those
leaks to go viral, and be seen by many users more quickly. Time difference is also a problem facing traditional
advertisers. When social events occur and are broadcast on television, there is often a time delay between airings on
the east coast and west coast of the United States. Social networking sites have become a hub of comment and
interaction concerning the event. This allows individuals watching the event on the west coast (time-delayed) to
know the outcome before it airs. The 2011 Grammy Awards highlighted this problem. Viewers on the west coast
learned who won different awards based on comments made on social networking sites by individuals watching live
on the east coast.[9] Since viewers knew who won already, many tuned out and ratings were lower. All the
advertisement and promotion put into the event was lost because viewers didn’t have a reason to watch.References
[ 1 ]"What is Social Media Marketing" (http:/ / searchengineland. com/ guide/ what-is-social-media-marketing). Search Engine Land.. Retrieved
11 January 2012.
[ 2 ]"NU Libraries" (http:/ / 0-ehis. ebscohost. com. ilsprod. lib. neu. edu/ eds/ detail?hid=22&
sid=e8949099-0cb3-410a-91ac-0b9bf1986d28@sessionmgr15& vid=6& bdata=JnNpdGU9ZWRzLWxpdmU=#db=psyh&
AN=2010-06092-007). 0-ehis.ebscohost.com.ilsprod.lib.neu.edu.. Retrieved 2011-11-17.
[ 3 ]Social Media Marketing: The Next ... - Dave Evans, Jake McKee - Google Books (http:/ / books. google. com/ books?hl=en& lr=&
id=7l2OR6giC6AC& oi=fnd& pg=PT15& dq=social+ media+ promoter& ots=jLG3wU2N5U&
sig=X-D-jOgcbNEUxMgqNOhs0XjJkaU#v=onepage& q=social media promoter& f=false). Books.google.com.. Retrieved 2011-11-17.
[ 4 ]Itzkoff, Dave (2010-05-10). "Betty White Helps Boost Ratings of ‘SNL'" (http:/ / http://www. nytimes. com/ 2010/ 05/ 10/ arts/ television/
10arts-BETTYWHITEHE_BRF. html). The New York Times..
[ 5 ]Levin, Gary (2010-03-12). "Live, from New York, it's ... Betty White hosting 'SNL'" (http:/ / http://www. usatoday. com/ life/ television/ news/
2010-03-11-bettywhite11_ST_N. htm). USA Today..
[ 6 ]"NU Libraries" (http:/ / 0-ehis. ebscohost. com. ilsprod. lib. neu. edu/ eds/ detail?hid=22&
sid=e8949099-0cb3-410a-91ac-0b9bf1986d28@sessionmgr15& vid=8& bdata=JnNpdGU9ZWRzLWxpdmU=#db=bth& AN=55584217).
0-ehis.ebscohost.com.ilsprod.lib.neu.edu.. Retrieved 2011-11-17.
[ 7 ]"Marketers Spend More" (http:/ / http://www. mediapost. com/ publications/ article/ 160225/ marketers-spend-more-on-mobile-search. html).
Mediapost.com.. Retrieved 2011-12-21.
[ 8 ]Erik Cambria; Marco Grassi, Amir Hussain and Catherine Havasi (2011). "Sentic Computing for Social Media Marketing" (http:/ /
springerlink. com/ content/ q1vq625w2x27x4r7). In press: Multimedia Tools and Applications Journal. Springer-Verlag, Berlin Heidelberg
(DOI 10.1007/s11042-011-0815-0)..
[ 9 ]"Hey Grammys, you can’t tape-delay social media" (http:/ / http://www. lostremote. com/ 2011/ 02/ 13/
hey-grammys-you-cant-tape-delay-social-media/ ). Lostremote.com. 2011-02-13.. Retrieved 2011-11-17.