Digital Marketing Handbook

(ff) #1

Vanessa Fox 301


Books and Writing


Fox's book, Marketing in the Age of Google,[10] was published in May 2010 by Wiley, provides a blueprint for
incorporating search strategy into organizations of all levels. She writes regularly for a number of offline and online
publications, such as O'Reillly Radar[11] and Search Engine Land.[12] She also regularly writes about holistic
marketing strategies that integrate searcher behavior at Nine By Blue[13] and search-friendly best practices for
developers at Jane and Robot.[14]

References
[ 1 ]Danny Sullivan, 8 Googler Alternatives To Superstar Matt Cutts (http:/ / searchengineland. com/ 061201-084842. php), Search Engine Land,
Dec. 1, 2006
[ 2 ]"Google Webmaster Central" (http:/ / http://www. google. com/ webmasters/ ). http://www.google.com.. Retrieved 2008-08-31.
[ 3 ]Kessler, Michelle (October 5, 2007). "Fridays go from casual to e-mail-free - USATODAY.com" (http:/ / http://www. usatoday. com/ money/
workplace/ 2007-10-04-no-email_N. htm). usatoday.com.. Retrieved 2007-11-15.
[ 4 ]Vanessa Fox Speaker Bio (http:/ / http://www. pubcon. com/ bios/ vanessa_fox. htm), PubCon, accessed April 8, 2007
[ 5 ]Profile, Vanessa Fox (http:/ / http://www. searchenginestrategies. com/ sew/ ny07/ vfox. html), Search Engine Strategies, accessed April 8, 2007
[ 6 ]Blog (http:/ / http://www. seomoz. org/ blog/ vanessa-fox-the-person-to-whom-webmasters-owe-the-greatest-debt-of-gratitude), SEOmoz.org,
accessed June 14, 2007
[ 7 ]Seattle's Sisters of Search (http:/ / http://www. seattle24x7. com/ people/ searchsisters. htm), Seattle24x7, accessed April 13, 2007
[ 8 ]A Conversation with Google's Webmaster Central (http:/ / http://www. seattle24x7. com/ up/ googlecentral. htm), Seattle24x7, accessed April 13,
2007
[ 9 ]UW MSIM Board (http:/ / ischool. uw. edu/ msim_board. aspx)
[ 10 ]Marketing in the Age of Google (http:/ / marketingintheageofgoogle. com), accessed June 25, 2010
[ 11 ]O'Reilly Radar profile (http:/ / radar. oreilly. com/ vanessa/ ), accessed June 25, 2010
[ 12 ]Search Engine Land profile (http:/ / searchengineland. com/ author/ vanessa-fox/ ), accessed June 25, 2010
[ 13 ]Nine By Blue (http:/ / ninebyblue. com/ blog), accessed June 25, 2010
[ 14 ]Jane and Robot (http:/ / janeandrobot. com), accessed June 25, 2010

External links



  • Vanessa Fox personal blog (http:/ / http://www. ninebyblue. com/ blog/ )

  • JaneandRobot.com (http:/ / http://www. janeandrobot. com)

  • Author page (http:/ / searchengineland. com/ author/ vanessa-fox) at Search Engine Land

  • Google Webmaster Central blog (http:/ / googlewebmastercentral. blogspot. com/ )

  • Vanessa Fox Clarifies Sitemaps, PageRank (http:/ / videos. webpronews. com/ 2006/ 12/ 06/
    vanessa-fox-clarifies-the-role-of-google-sitemaps/ ) (video interview), Web Pro News, April 12, 2007.

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