Digital Marketing Handbook

(ff) #1

Sitemaps 315


External links



  • Official page (http:/ / http://www. sitemaps. org) (set up by
    Google, Yahoo & MSN)

  • Google, Yahoo, MSN joint announcement in Nov'06
    (http:/ / http://www. google. com/ press/ pressrel/
    sitemapsorg. html)

  • Official Blog (http:/ / sitemaps. blogspot. com/ )

  • Google Sitemaps newsgroup (archived) (http:/ / groups.
    google. com/ group/ google-sitemaps)

  • Google Sitemaps newsgroup (http:/ / groups. google.
    com/ group/ Google_Webmaster_Help-Sitemap)

  • Sitemap Gen (http:/ / goog-sitemapgen. sourceforge.
    net/ ) Python script to generate Sitemaps by Google

  • sitemap_gen.py (http:/ / http://www. bashkirtsev. com/ 2009/
    05/ 14/ sitemap/ ) Python script to generate Sitemaps
    by Google with MemoryError fixed

  • Search::Sitemap (http:/ / search. cpan. org/ ~jasonk/
    Search-Sitemap/ ) Perl Library for manipulating
    Sitemaps

  • PHP Sitemap Class (http:/ / http://www. php-ease. com/
    classes/ sitemap. html) A PHP Class for creating
    sitemaps

  • XmlSitemapGenerator.org (http:/ / http://www.
    XmlSitemapGenerator. org) A free online tool for
    creating sitemaps


Methods of website linking


This article pertains to methods of hyperlinking to/of different websites, often used in regard to search engine
optimization (SEO). Many techniques and special terminology about linking are described below.

Reciprocal link


A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic.
For example, Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to
Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link
exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites
is an important part of the search engine optimization process because Google uses link popularity algorithms
(defined as the number of links that lead to a particular page and the anchor text of the link) to rank websites for
relevancy.
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