Web 1.0 36
Web 1.0
Web 1.0, or web, refers to the first stage of the World Wide Web linking webpages with hyperlinks.
History
Hyperlinks between webpages began with the release of the WWW to the public in 1993,[1] and describe the Web
before the "bursting of the Dot-com bubble" in 2001.
Since 2004, Web 2.0 has been the term used to describe social web, especially the current business models of sites
on the World Wide Web.[2]Characteristics
Terry Flew, in his 3rd Edition of New Media described what he believed to characterize the differences between Web
1.0 and Web 2.0:
"move from personal websites to blogs and blog site aggregation, from publishing to participation, from
web content as the outcome of large up-front investment to an ongoing and interactive process, and from
content management systems to links based on tagging (folksonomy)".
Flew believed it to be the above factors that form the basic change in trends that resulted in the onset of the Web 2.0
"craze".[3]
The shift from Web 1.0 to Web 2.0 can be seen as a result of technological refinements, which included such
adaptations as "broadband, improved browsers, and AJAX, to the rise of Flash application platforms and the mass
development of widgetization, such as Flickr and YouTube badges". As well as such adjustments to the Internet, the
shift from Web 1.0 to Web 2.0 is a direct result of the change in the behavior of those who use the World Wide Web.
Web 1.0 trends included worries over privacy concerns resulting in a one-way flow of information, through websites
which contained "read-only" material. Now, during Web 2.0, the use of the Web can be characterized as the
decentralization of website content, which is now generated from the "bottom-up", with many users being
contributors and producers of information, as well as the traditional consumers.
To take an example from above, Personal web pages were common in Web 1.0, and these consisted of mainly static
pages hosted on free hosting services such as Geocities. Nowadays, dynamically generated blogs and social
networking profiles, such as Myspace and Facebook, are more popular, allowing for readers to comment on posts in
a way that was not available during Web 1.0.
At the Technet Summit in November 2006, Reed Hastings, founder and CEO of Netflix, stated a simple formula for
defining the phases of the Web:“
Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth
all the time, which will be the full video Web, and that will feel like Web 3.0. ”—Reed Hastings