Digital Marketing Handbook

Video search 62

Interfaces

We can distinguish two basic types of interfaces, some are web pages hosted on servers which are accessed by

Internet and searched through the network, and the others are computer programs that search within a private

network.

Internet

Within Internet interfaces we can find repositories that host video files which incorporate a search engine that

searches only their own databases, and video searchers without repository that search in sources of external software.

Repository with video searcher "Dailymotion"

Repositories with video searcher

Provides accommodation in video files stored on its servers and

usually has an integrated search engine that searches through videos

uploaded by its users. One of the first web repositories, or at least the

most famous are the portals Vimeo, Dailymotion and YouTube.

Their searches are often based on reading the metadata tags, titles and

descriptions that users assign to their videos. The disposal and order

criterion of the results of these searches are usually selectable between

the file upload date, the number of viewings or what they call the

relevance. Still, sorting criterion are now a days the main weapon of

these websites, because in terms of promotion is very important the

positioning that they can give to your video.

Video searchers repositories

They are websites specialized in searching videos across the network or certain pre-selected repositories. They work

by web spiders that inspect the network in an automated way to create copies of the visited websites, which will then

be indexed by search engines, so they can provide faster searches.

Private Network

Functioning scheme

You can also find the case where a search engine only searches in

audiovisual files stored within a computer or, as it happens in

televisions, on a private server where users access through a local area

network. These searchers are usually softwares or rich Internet

applications with a very specific search options for maximum speed

and efficiency when presenting the results. They are typically used for

large databases and are therefore highly focused to satisfy the needs of

television companies. An example of this type of software would be

the Digition Suite, which apart from being a benchmark in this kind of

interfaces is very close to us as for the storage and retrieval files

system from the Corporació Catalana de Mitjans Audiovisuals. [4]

This particular suite and perhaps in its strongest point is that it integrates the entire process of creating, indexing,

storing, searching, editing, and a recovery. Once we have a digitized audiovisual content is indexed with different

techniques of different level depending on the importance of content and it’s stored. The user, when he wants to

retrieve a particular file, has to fill a search fields such as program title, issue date, characters who act or the name of

the producer, and the robot starts the search. Once the results appear and they arranged according to preferences, the

user can play the low quality videos to work as quickly as possible. When he finds the desired content, it is