Digital Marketing Handbook

(ff) #1

Web presence 69


Privacy issues


Digital footprints are not a digital identity or passport, but the meta data collected impacts upon internet privacy,
trust, security, digital reputation, and recommendation. As the digital world expands and integrates with more
aspects of life, ownership and rights of data becomes important. Digital footprints are controversial in that privacy
and openness are in competition.[7] Scott McNealy said in 1999 Get Over It when referring to privacy on the
internet,[8] becoming a commonly used quote in relationship to private data and what companies do with it.
While a digital footprint can be used to infer personal information without their knowledge, it also exposes
individuals private psychological sphere into the social sphere (see Bruno Latour's article (Latour 2007)). Lifelogging
is an example of indiscriminate collection of information concerning an individuals life and behaviour (Kieron,
Tuffield & Shadbolt 2009).

Notes



  • Kieron, O’Hara; Tuffield, Mischa M.; Shadbolt, Nigel (2009), "Lifelogging: Privacy and empowerment with
    memories for life", Identity in the Information Society (Springer) 1 : 155, doi:10.1007/s12394-009-0008-4

  • Latour, Bruno (2007), "Beware your imagination leaves digital traces" [9], Times Higher Literary Supplement, 6th
    April 2007


References
[ 1 ]Mobile Marketing (http:/ / http://www. forbes. com/ 2009/ 01/ 12/ mobile-marketing-privacy-tech-security-cx_ag_0113mobilemarket. html)
[ 2 ]Data Exhaust (http:/ / oreilly. com/ web2/ archive/ what-is-web-20. html?page=1)
[ 3 ]the wider Definition (http:/ / http://www. mydigitalfootprint. com/ footprint-cms/ DIGITAL_FOOTPRINTS. html)
[ 4 ]Tony Fish (http:/ / http://www. amazon. com/ Tony-Fish/ e/ B0036U3800)
[ 5 ]Pew Internet: Digital Footprints (http:/ / http://www. pewinternet. org/ PPF/ r/ 229/ report_display. asp)
[ 6 ]Garfinkel, Simson; Cox, David. "Finding and Archiving the Internet Footprint" (http:/ / simson. net/ clips/ academic/ 2009. BL.
InternetFootprint. pdf). Presented at the first Digital Lives Research Conference. London, England..
[ 7 ]Telegraph UK article (http:/ / http://www. telegraph. co. uk/ news/ newstopics/ politics/ 4339771/
Threat-to-privacy-under-data-law-campaigners-warn. html)
[ 8 ]Scott NcNealy 'get over it' (http:/ / http://www. wired. com/ politics/ law/ news/ 1999/ 01/ 17538)
[ 9 ]http:/ / http://www. bruno-latour. fr/ poparticles/ poparticle/ P-129-THES-GB. doc
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