The John Adair Handbook of Management and Leadership

(Tuis.) #1

  • does it offend anyone?

  • can it be understood by a non-technical person?

  • is it positive and constructive?

  • does it point up the decision to be made and by whom?


The style and tone of written communications is important to
ensure the message is put over, and received, clearly. Some rules are:


  • keep it simple

  • strive for clarity above all things (even above brevity)

  • be natural

  • be concise

  • let the tone reflect your true feelings but beware being terse,
    curt, sarcastic, peevish, angry, suspicious, insulting, accusing,
    patronising or presumptious

  • be courteous (cordial and tactful).


Speaking and presentation skills


Effective speaking
There are certain principles to be followed to increase the power
of communicating or expressing thoughts in spoken words.

186 The John Adair Handbook of Management and Leadership

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