The John Adair Handbook of Management and Leadership

Chapter 2: Setting and achieving goals and objectives 37

Planning answers the question: ‘Howare we going to achieve’ a particular
task, meet a goal or reach an objective? Howleads to who, whatand when?
You can then set out your:

3 Strategy for achieving –

a) short-term goals/objectives – the one year:

b) medium-term goals/objectives – the five years:

c) the long, long term goals/objectives:

In the context of goals/objectives and strategy, there are a variety

of different words/expressions used, as we have already demonstrated

with the use of the words,goalsand objectives. The ten key

words in this area and what they suggest are:

1 Goal:the selected result to be achieved only with effort

2 Objective:tangible, attainable end toward which effort is

expended

3 Purpose:the desired result or movement toward it

4 Aim:the target aimed at

5 End:the intended effects of actions (as opposed to means)

6 Object:the same as end, but also conveys wish and motive