PUBLIC RELATIONS 495

FIGURE 21.1
SAMPLE NEWS RELEASE

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ASE News Release

(^) Other key findings in the survey include:
(^) • 65% of the technicians receive 10-35 hours of update training a year,
(^) and over three-fourths of the surveyed technicians expressed an
(^) interest in returning to school.
(^) • 43% have been in the auto repair business between 11-20 years, 29%
(^) have 3-10 years of experience, and 22% have been in the business
(^) more than 21 years.
(^) • 42% have been at their present job 3-10 years, while 28.2% have
(^) been at their present job for 11-20 years.
(^) • 24% of the responses to the survey came from female technicians,
(^) while 76% of ther responses were generated by males.
(^) • In regards to age of respondents, the majority fall within two groups.
(^) 39% are between the ages of 26-35, while 35% range between 36-45.
(^) years of age.
(^) • 49% decided to enter the field at age 18 or younger, while 30%
(^) vided to enter the field between the ages of 19-25.
(^) • Reasons for seeking employment in the auto repair industry
(^) perform the required activities (59.2%), earn a good income involved: believe it is the best use of their talent (66.4%), like to
training (55.5%), and believe they are making an important contribution (58%), can use
(26.6%).
The National Institute for Automotive Service Excellence (ASE), founded
in 1972, is dedicated to improving the quality of automotive service and repair
through the voluntary testing and certification of automotive technicians.
Automobile, truck, and collision repair technicians, engine machinists, and
parts specialists participate in ASE’s program from all segments of the industry.
More than 360,000 professionals are currently ASE certified.

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NewsRelease
13505 Dulles Technology Drive, Suite 2
Herndon, Virginia 22071-3421
(703) 713-3800
For Further information
contact: Richard White
Nancy Guzik
And the SurveySays... A P
rofile of
Today’s Automotive Rep
airTechnician
Herndon, VA -- July 12, 2005.... Nearly three-fourths of automotive
repair technicians are anxious to change the public’s image of their profession
according to a survey conducted by Stanford University Press & Consulting
Psychologists Press, in conjunction with the National Institute for Automotive
Service Excellence (ASE).
The survey was conducted as part the the Strong Interest In
ventory used by
U.S. schools. This renowned career counseling tool matches students’ strengths
and interests with professions. For the first time the sur
vey included automo-
tive mechanics in its inventory of occupations.
When technicians were asked what job features they would most like to
change, 72% responded that they would like to see a change in the general
public’s image of the automotive repair technician. Forty-six percent would like
to see a change in perks and benefits, and 45% indicated changes in the man-
agement style of their supervisors.
The survey also revealed that 89% of the technicians have at least a high
school degree, 26% have post-secondary training, 21% have some college and
23% have at least an associate’s degree while 2.3% hold a master’s degree.

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