Typography, Headlines and Infographics

500 MIXEDMEDIA

Chapter Review

Show that you know the meanings of the following key terms by

correctly using them in complete sentences. Write your answers

on a separate sheet of paper.

public relations

public

media blitz

teleconference

video news

conference

photo

opportunity

news release

fact sheet

video news

release (VNR)

B-roll

media alert

public service

announcement

(PSA)

Journalism Online

Chapter Review For additional resources, practice, and assessment,

go to glencoe.com and enter QuickPass code JM7824c21.

1. The principal has asked your class to produce a three-minute VNR
   about your school to send to local television stations before school
   starts next fall. She knows that the opening of school is always
   news, and she thinks a VNR would be a good way to help out the
   local stations. From a public relations perspective, do you think it’s
   a good idea? Why or why not? What are other options for getting
   information about your school to the media? If you decided to do
   the VNR, what would you include in it? What would you not show?
   Why? What would you recommend to the principal?


2. A parent has challenged a book taught in a junior English class. The
   school has no policy for handling challenges to the curriculum. The
   principal has promised to “look into” the situation, but the angry par-
   ent has written a letter to the editor of the local newspaper express-
   ing her concern about the content of the book as reading material
   for 16- and 17-year-olds. The school board wants to resolve the
   situation quickly and has asked the teacher to remove the book from
   his class immediately. The teacher has refused. You are the public
   relations director for your school. What options do you have? What
   would you recommend as a course of action for the school? Why?


3. Your newspaper recently published a front-page story about a stu-
   dent who is living with a foster family. Although removed from her
   home by the court at her own request, the student is undergoing
   counseling with her natural family and hopes to go back home soon.
   She was in favor of the story and gave a good interview for it. She
   even provided photographs of herself with both her families last
   Christmas (which ran on the front page). Your reporter interviewed
   the judge and a lawyer to make sure the story explained the legal

Open Forum