Typography, Headlines and Infographics

PUBLIC RELATIONS 503

3. From yearbook copy written for a public who will know that
   the Gray Center hall windows face west:

• “At the next meeting we want to
  take a look at each organizations
  budget and demise a plan that will
  enable groups to work together
  on activities to save money for
  everyone,” Student ation presi-
  dent Gena Bagley said.


• If a person chooses to park ille-
  gally, they make sure they park
  on the city roads because the
  city’s fines are lower than campus
  fines.

The morning sun slips through the

hall windows and beats across the

red tiled hallway. Sole footfalls of

Rex, the janitor, echo through the

otherwise vacant building. It’s 6:30

a.m., and the Gray Center is quiet.

FINDING THE FLAW, continued

1. Look through Public Relations Journal, Advertising Age, Direct,
   Student Press Law Center Newsletter or similar publications for
   examples of public relations problems that have been resolved.
   Bring an example to class.


2. Identify someone in your community whose job includes public rela-
   tions. Interview that person about his or her job. Find out what kinds
   of things the person does that could be described as public relations
   and what public relations problems he or she has encountered. Ask
   what skills that person finds most valuable and what personality
   traits help in the performance of the job. Compare your information
   with the information your classmates have gathered. What similari-
   ties and differences did you find among different public relations pro-
   fessionals and their jobs?

You may use any newspapers for this activity, including school news-
papers. Clip the page header with the name and date of the newspaper
for each article; keep it with the example.

1. Collect 10 examples of public service announcements from maga-
   zines or newspapers. Choose the three you think are best to put in
   your portfolio. Note whether you see the same PSA message on
   radio or television.


2. Write a media alert about an upcoming event at your school. Ask
   the public relations person in your school for a copy of the infor-
   mation that was sent to the media about the event. Compare your
   media alert with the information sent by the school.

Media Watch

Portfolio