Typography, Headlines and Infographics

TYPOGRAPHY, HEADLINES AND INFOGRAPHICS^373

1. Sometimes editorial bias can creep into news headlines. At the con-
   clusion of a capital punishment case, one so-called conservative
   newspaper ran this headline: “Smith dies for killing two.” A so-called
   liberal paper ran this headline: “State executes Smith.” Critics of the
   liberal paper said that its headline puts the blame on the state and
   thus reveals the paper’s position against the death penalty, whereas
   the conservative newspaper’s headline emphasizes the prisoner’s
   responsibility for the crime. Do you agree? Can you detect any bias
   in the headlines in the latest issue of your local paper?


2. Lettering styles are very important in the way businesses present
   their trade names in advertising and on the products themselves (in
   other words, in the businesses’ logos). Which logos are the most
   memorable? A logo is a representation of a company’s name or
   emblem in a consistent and distinctive type style. What role do letter-
   ing styles play in making logos dramatic or visually appealing?

Journalism Online

Chapter Review For additional resources, practice, and assessment,

go to glencoe.com and enter QuickPass code JM7824c16.

Chapter Review

Show that you know the meanings of the following key terms by cor-

rectly using them in complete sentences. Write your answers on a

separate sheet of paper.

typography

typeface

font

serif type

sans serif type

leading

tracking

kerning

set width

flush left

justified

flush right

widow

orphan

skew

scale

layer

reverse

banner

kicker

slammer

raw wrap

hammer

tripod

sidesaddle head

fever chart

pie graph

bar chart

table

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