Typography, Headlines and Infographics

****PLEASE UPDATE IMAGE OF CD PLAYER.*** PADVERTISING^387

FIGURE 17.1
THE FIVE MOST USED PRINT ADVERTISING LAYOUTS

CIRCUS FORMAT

Advertising

usually contains many different typestyles

an  array of small art  and

HEADLINES ALL IN

THE SAME ADVERTISEMENT!

Type Specimen Format

HEADLINE

TELLS YOU IMMEDIATELY

WHAT ADVERTISEMENT IS FOR

Formal

Type Specimen

Circus

THIS ADVERTISING LAYOUT

LOOKS FORMAL

BECAUSE IT IS BALANCED.

WORDS AND PICTURES

CREATE A SENSE OF ORDER.

Q•R•O•K

87.3FM

We’re

EVERYWHERE

YOU ARE

Picture Window

THE LEARNING CENTER

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