Dominant PhotoStep 2: Add other pictures, keeping consistent
internal margins An internal margin, as we said earlier, is the
space between elements (pictures, copy or graphics). The recommended
spacing between each element is one pica or two picas. All the elements
on the spread should be separated by the same amount of space.
Try to use a variety of picture sizes and shapes, with no two exactly alike.
Mix verticals, horizontals, small pictures and large pictures. Make sure,
though, that none of them is more than half as large as the dominant
photo. Use only rectangular shapes. Don’t use circles, ovals, stars or other
unusual shapes. These shapes prevent a designer from maintaining consis-
tent internal margins and often call too much attention to themselves.
Add these pictures one by one, working out from the center. Maintain
a balance across the spread as you go. To establish the external margin,
which is the frame around the spread, at least one element on each side of
the layout must touch the outside margin. (See Figure 18.6.)Step 3: Don’t fill the spread completely; leave
white space to the outside Every spread needs room
for copy and captions. As you add pictures, think about where these
elements will fall. Be sure to leave room for a caption above, next to or
underneath every picture on the spread. You may group two or three
captions together, but each caption should still be either above, below or(^424) MIXED MEDIA
FIGURE 18.6
LAYOUT ESTABLISHING
EXTERNAL MARGINS
external margin
the frame around the spread