Marie Claire AU 201906

(^28) | marieclaire.com.au
FASHION FIRST
CLOCKWISE FROM LEFT Sydney’s
grand new store; Kendall Jenner at the
opening; a lust-worthy creation from
the house’s high jewellery collection;
and Lady Gaga wearing the yellow
Tiffany Diamond.
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n an era of quick-click purchases made

from the comfort of your couch, a

bricks-and-mortar boutique needs to

offer something unique – even magical.

Such was the premise of Tiffany & Co.’s

new flagship store in Sydney, a high-

glamour haven in the centre of the CBD.

“With jewellery, there’s an emotional

connection, so our physical stores are very

important,” says Tiffany & Co. CEO

Alessandro Bogliolo, who touched down

from New York to unveil the new retail

destination (Kendall Jenner came, too).

Step inside and you’re greeted by

soaring ceilings, swathes of amazonite stone

(masterfully chosen for its Tiffany blue hue),

and gilded cabinets displaying

all manner of jewels. The bottom floor

features the brand’s most iconic designs –

and even a try-on styling suite – while

upstairs the main salon is awash with

twinkling diamond rings and a sigh-

inducing collection of high jewellery, a

first for an Australian Tiffany & Co. store.

Also on loan is the 128-carat Tiffany

Diamond, a world-famous rock only ever

worn by three women – activist Mary

Whitehouse in 1957, Lady Gaga at this

year’s Oscars and, of course, Audrey

Hepburn in press shots for 1961’s Breakfast

at Tiffany’s. And perhaps in her role as

Holly Golightly, the actress perfectly

summed up the mood and feel of this

dreamy new store: “When [I’m feeling

anxious], the only thing that does any

good is to jump in a cab and go to Tiffany’s.

Calms me down right away. The quietness

and the proud look of it; nothing very bad

could happen to you there.”

“THE PROCESS

OF PURCHASING

JEWELLERY

SHOULD BE

A PLEASURE”

• Alessandro Bogliolo,
  J^çVcn9d$9;E

A lavish new Tiffany & Co. boutique

brings a slice of New York (and a side of

fantasy) to Sydney. By Kathryn Madden

JEWELLERY CRUSH

ALL THAT

GLITTERS