Before the pandemic, the theatrical and digital
markets for entertainment were roughly similar
in size. Last year, however, digital revenue
was more than three times that of global box
office, according to a new report by the Motion
Picture Association.
The MPA’s annual study of theatrical and
home entertainment, published this week,
crystalized just how much streaming has come
to dominate the media landscape. In 2021,
the digital market accounted for 72% of the
combined theatrical and home market. In 2019,
digital accounted for $45.5 billion worldwide;
last year it ballooned to $71.9 billion.
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