Barcelona is teaming up with Spotify — and
changing its stadium name — to ease some of
the financial struggles that hindered the Spanish
club recently.
Barcelona’s stadium will be called Spotify Camp
Nou after the club announced a “long-term
partnership” with the audio-streaming company
this week.
The agreement includes sponsorship of the main
shirt and title rights for the stadium, which will
have a sponsor name linked to it for the first time
beginning in July.
The Spotify brand will appear on the front of both
men’s and women’s team shirts for four seasons