beginning in 2022-23. The Swedish company will
also sponsor the training shirts for three seasons.
The club did not say when the title rights for the
stadium will end.
“Spotify and FC Barcelona will be working
together to create opportunities for the iconic
shirt to become a space that can celebrate artists
from across the world,” the club said. “The vision
for the partnership is to create a new platform
to help artists interact with FC Barcelona’s global
community of fans.”
Barcelona president Joan Laporta said the
partnership will help bring the club closer to its
fans “through unique experiences, combining
two activities such as entertainment and football,
making it possible for us to connect with new
audiences around the world.”
The deal making Spotify the club’s main partner
has been signed by the board of directors but is
subject to ratification by delegate members
in April.
Financial details were not disclosed by the club
but Spanish media said the agreement was worth
about 60 million euros ($65 million) to 70 million
euros ($76 million) per season.
Spotify will replace Japanese online retailing
company Rakuten, which paid 55 million euros
($60 million) for the first four seasons with
the club before extending it for another, for
reportedly 30 million euros ($32 million). The
Rakuten contract was set to expire at the end of
this season.
The Spotify announcement came a day after the
Spanish league said Barcelona would head into
the next transfer window more than 144 million
euros ($157 million) over its spending limit.