Chapter 2 — The Google Local Interface 31
Markers
Markers are simple little icons that show the precise position of a business or address on your
map. If you have performed a search and obtained a list of items, a number of icons (each with
its own letter) will appear on the map, along with the corresponding locations highlighted in
the list of available addresses or businesses on the left side of the screen (as you already saw in
Figure 2-15).
If you are custom-creating a map, you can similarly highlight and mark points on the map and
provide information about specific points. Google provides a number of standard icons, includ-
ing map pins and tags of varying sizes, but you can customize the icons to be used on your map.
Pop-ups
Clicking an icon or its associated description will present you with an icon pop-up (or content
bubble). The exact content of the bubble depends on the information that is available. Within a
standard Google Maps search, the pop-up will often contain the full address and phone infor-
mation for the business in question, as you can see in Figure 2-16.
FIGURE2-16: Business information in Google Maps.