112 • CHAPTER 4 Attention
- Find someone who is willing to participate in a brief
“observation exercise.” Cover a picture (preferably one
that contains a number of objects or details) with a piece
of paper. Tell the person that you are going to uncover
the picture and that the task is to report everything that
he or she sees. Then uncover the picture very briefly (less
than a second), and have the person write down, or tell
you, what he or she saw. Then repeat this procedure,
increasing the exposure of the picture to a few seconds,
so the person can direct his or her attention to different
parts of the picture. Perhaps try this a third time, allow-
ing even more time to observe the picture. From the per-
son’s responses, what can you conclude about the role
of attention in determining what people are aware of in
their environment? - Art composition books often state that it is possible to
arrange elements in a painting in a way that controls
both what a person looks at in a picture and the order in
which a person looks at things. What would the results of
research on visual attention have to say about this idea? - How does the attention involved in carrying out actions
in the environment differ from the attention involved in
scanning a picture for details, as in the previous “obser-
vation exercise”?
- As you sit in a stadium watching a football game, there
is a lot going on in the game, in the stands, and on the
sidelines. Which things that you might look at would
involve object-based attention, and which would involve
location-based attention? - As the quarterback steps back to pass, the offensive line
blocks out the defense, so the quarterback has plenty of
time to check out what is happening downfield and hits
an open receiver. Later in the game, two 300-pound line-
men get through to the quarterback. While he scrambles
for safety, he fails to see the open receiver downfield
and instead throws a pass toward another receiver that
is almost intercepted. How can these two situations be
related to the way selective attention is affected by task
load? - Given the mounting evidence that talking on cell phones
(even hands-free) while driving increases the chances of
having an accident, it could be argued that laws should
be passed making all cell phone use illegal while driving.
What would be your reaction if this occurred? Why?
If You WANT TO KNOW MORE
- Losing a sense. Loss of one sense can cause changes both
in a person’s ability to perceive with the other senses and
in the physiological mechanisms of the remaining senses.
Proksch, J., & Bavelier, D. (2002). Changes in the spatial dis-
tribution of visual attention after early deafness. Journal of
Cognitive Neuroscience, 14, 687–701.
- Video games. It has been shown that practice with video games
can improve a person’s ability to process visual information.
Green, C. S., & Bavelier, D. (2003). Action video game modifies
visual selective attention. Nature, 423, 534–537.
Green, C. S., & Bavelier, D. (2006). Effect of action video games
on the spatial distribution of visuo-spatial attention. Journal
of Experimental Psychology: Human Perception & Perfor-
mance, 32, 1465–1478.
- Visual neglect. An effect of brain damage called visual
neglect causes people to pay attention to only half of
their visual field.
Behrmann, M., & Tipper, S. P. (1999). Attention accesses mul-
tiple reference frames: Evidence from visual neglect. Journal
of Experimental Psychology: Human Perception and Perfor-
mance, 25, 83–101.
Halligan, P. W., Fink, G. R., Marshall, J. C., & Vallar, G. (2003).
Spatial cognition: Evidence from visual neglect. Trends in
Cognitive Sciences, 7, 125–133.
Tipper, S. P., & Behrmann, M. (1996). Object-centered not
scene-based visual neglect. Journal of Experimental Psy-
chology: Human Perception and Performance, 22, 1261–
1278.
- Attention and memory. A connection has been demon-
strated between attention and our ability to hold infor-
mation in memory.
Awh, E., Vogel, E. K., & Oh, S.-H. (2006). Interactions
between attention and working memory. Neuroscience, 139,
201–206.
Conway, A. R. A, Cowan, N., & Bunting, M. F. (2001). The
cocktail party phenomenon revisited: The importance
of working memory capacity. Psychonomic Bulletin and
Review, 8, 331–335.
Key TERMS
Attention, 82
Attenuation theory of attention, 86
Attenuator, 86
Autism, 109
Automatic processing, 92
Balint’s syndrome, 106
Bottleneck model, 85
Change blindness, 97
Cocktail party effect, 85
Cognitive load, 87
Cognitive resources, 87
Compatible fl anker, 88
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