The newly combined ViacomCBS will invest in
more movies and TV shows and try to sell more
advertising as it seeks to become a bigger player
in the growing business of streaming video.
Yet the bigger company still might not be big
enough to be competitive, as larger rival Disney
launches its own service in November and
streaming pioneer Netflix spends even more on
original shows and movies.
That isn’t stopping Viacom CEO Bob Bakish, who
will lead the combined company, to declare that
ViacomCBS will be “one of only a few companies
with the breadth and depth of content and
reach to shape the future of our industry.”