The NFL and Jay-Z’s entertainment and sports
representation company are teaming up for
events and social activism.
The league not only will use Jay-Z’s Roc Nation
to consult on its entertainment presentations,
including the Super Bowl halftime show, but
will work with the rapper and entrepreneur’s
company to “strengthen community through
music and the NFL’s Inspire Change initiative.”
Inspire Change was crea ted by the league after
an agreement with a coalition of players who
demonstrated during the national anthem to
protest social and racial injustice in this country.
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