The world’s most advanced tablet range took a
major leap forward earlier this year when Apple
introduced an all-new iPad mini and iPad Air
- but Tim Cook and Co aren’t done there. With
insiders expecting a new iPad and a redesigned
iPad Pro this October, and with the iPadOS
release just around the corner, we’re delving
deeper into the world of the iPad...
THE BEST iPAD LINEUP TO DATE
Whether you’re a fan of tablets or prefer to
work from a laptop or desktop, it’s hard to
deny that the iPad has become ubiquitous.
Indeed, consumers no longer call their
devices tablets - they call them iPads, even if
they’re manufactured by a competitor. Since
introducing the product back in 2010, Apple
has revolutionized the way we browse the web,
present ideas and respond to email, offering
a large touchscreen surface for everyday and
complex tasks.
Although the tablet market has shrunk in
recent years, with manufacturers releasing
bigger smartphones and competitors
cannibalizing sales, Apple has managed to
hold onto a 28.8% share of the worldwide
tablet market, and innovations such as the
iPad Pro and the revival of the iPad have helped
the Cupertino company cement its position
as the world’s favorite tablet brand - but not
without challenges.
The iPad mini, for example, has struggled to
generate sales in recent years as smartphones
such as the iPhone XS Max and Samsung Galaxy
S10+ offer a similar browsing experience, whilst
the 9.7-inch iPad released last year serves as
Apple’s go-to affordable tablet. That’s forced the