CODEBREAKERS
VISUAL IDENTITY FOR
D-DAY EXHIBITION
by Rose
http://www.rosedesign.co.uk
Having created Bletchley’s Park’s brand
identity just over six years ago, Rose was
recently brought in to create visuals for its
new D-Day exhibition. Communications
intercepted by the codebreakers during
WWII were recorded on ticker tape, so
this was used as a design element for the
visual materials.
“We took the three key stages
featured in the exhibition – interception,
intelligence, invasion – and had them
printed out on the ticker tape,” explains
designer Abbie Edis. “Replicating the
typefaces used on the WWII landing
craft, we folded the tape to form a ‘D’,
symbolising Bletchley Park’s role in D-Day
from interception to invasion.
“Continuing the dots theme, we alsocreated half-tone images of photos taken
on D-Day and used these and the ticker
tape motif across the marketing campaign
and merchandise.”
Rose also created a permanent 2.5m
memorial made from powder-coated steel,
which is sited outside the building that
houses the exhibition.