Computer Arts - USA (2019-09)

SEPTEMBER 2019 COVER ARTIST

COMPUTERARTS.CREATIVEBLOQ.COM

Making

the cover

MARK WYNNE Mark has worked in graphic design for over 20 years, working on many magazines including the cult video game title Edge.

“So why did you decide to approach the
cover design like this?”
A reasonable question from our head
of art and design, when faced with our
type-heavy collage. With such a specific
yet elusive notion at the heart of our
headline story, it would have been entirely
reasonable for us to have commissioned
an illustrator to visualise ideas for us –
lightbulbs, daydreaming heads etc – but
when Nick Carson’s insightful article
came in, it was the campaigns and designs
themselves that felt most compelling and
recognisable. Nike’s Dream Crazy ads
with Colin Kaepernick have won more
awards than any other in recent memory;
Baxter & Bailey’s award-winning identity
for Bog Eyed Books is a classic; and
Studio Sutherl&’s Pallant House Gallery
branding was, as ever, stunningly clean
and effective. Why struggle to express an
idea through illustration when the work
itself is iconic?
The rules of good editorial design are
invariably pretty obvious: in this case,
show and tell... And with the key assets
finalised and that other rule applied (three
is always a good number), it was just a
case of coming up with the most effective
colour combination we could, which in
this case was an eye-popping blue and
orange combo inspired by design agency
TSOWC’s stunning prospectus for UAL
(http://tsowc.com).

PARTNER UP PRO TIPS ON HOW TO COLLABORATE SUCCESSFULLY FIGHTING FOR GENDER EQUALITYMEET THE CREATIVES BRINGING BALANCE TO THE DESIGN WORLD

34B86= 8BBD4 !(% <0CC4AB SEPTEMBER 2019%((DB %((PRINTED IN THE UK

H O W T O

HAVE

MORE

IDEAS INDUSTRY EXPERTS REVEAL THEIR TECHNIQUESXXXXXXXXXX 1A0=38=65A445A><2;827qExplore Great Design’s fresh new identity for a dental health range rooted in innovation 4G?4A8<4=C0;2>=5>A<8CHStudio Mut reveals how it pushes boundaries by exercising control

PARTNER UP PRO TIPS ON HOW TO COLLABORATE SUCCESSFULLY

MAKE

YOUR

IDEAS

WORK INDUSTRY EXPERTS REVEAL THEIR SECRETS

THE SECRETS BEHIND AWARD WINNING DESIGN INDUSTRY EXPERTS REVEAL THEIR SECRETS

FIGHTING FOR GENDER EQUALITYMEET THE CREATIVES BRINGING BALANCE TO THE DESIGN WORLD

THE SECRETS BEHIND AWARD WINNING DESIGN

INDUSTRY EXPERTS REVEAL THEIR SECRETS

ANOTHER COVER LINE UP HERE PLEASE COVER LINE UP HERE

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HOW TO TURN THEM INTO AWARD WINNING REALITIES

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GENERATE AND NURTURE AWARD-WINNING

FROM THE EXPERTS WHO CAME UP WITH THEM

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GENERATE HOW TO AND NURTURE AWARD- WINNING...

EXPERT ADVICE FROM THE CREATIVES BEHIND THEM

ANOTHER COVER LINE UP HERE PLEASE COVER LINE UP HERE

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HOW TO GENERATE AND NURTURE AWARD-WINNING

EXPERT ADVICE FROM THE CREATIVES BEHIND THE COOLEST CAMPAIGNS

1A0=38=65A445A><2;827qExplore Great Design’s fresh new identity for a dental health range rooted in innovation 4G?4A8<4=C0;2>=5>A<8CHStudio Mut reveals how it pushes boundaries by exercising control

DESIGN ISSUE^296 MATTERS SEPTEMBER 2019%((DB %((PRINTED IN C74D:

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XRANDING FREE FROMExplore Great Design’s fresh new identity for a dental health range rooted in innovation CLICHÉ XXPERIMStudio Mut reveals how it pushes boundaries by exercising control ENTAL CONFORMITY

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Computer Arts - USA (2019-09)

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