UNCOVERING LUXURY BRANDS
COMPUTERARTS.CREATIVEBLOQ.COMMaking prints for the luxury market can be a dream
come true for many designers. There is a tactile
quality to fabric that goes beyond the experience of
working digitally, and seeing your work translated into
products for the first time can transform your design
practice. Yet for those with limited experience in this
area, it may also seem unattainable and somehow out
of reach.
While it’s true that this kind of collaboration
often comes about through art fairs, word of mouth
recommendations and seeing existing work in the
public space, social media is increasingly providing
brands with instant access to a growing pool of
emerging visual talent.
For those working in this field, overnight success is
rare – you’re more likely to attract clients with a strong
visual aesthetic, developed through years of design
practice. Focusing on the love of your work should
come first, giving yourself time to hone your craft and
develop your skills and ideas. The goal should not be to
simply work with brands, but to cultivate meaningful
projects – beyond financial reward. A career built
on authenticity and inventive ideas is not only more
fulfilling, but will undoubtedly attract interest from
potential clients seeking to add value to their brands.
Over the next few pages we talk to leading
artists and designers who have collaborated with
luxury fashion brands, translating their designs into
accessories, clothing and interiors – from fashion
brands and elegant perfumes to high-end hotels and
ethical homeware, even launching their own design
labels. These insights should help you gain access to
the luxury market.