physically in the studio first, and do
some experiments to see if the design
is working.”
GET YOUR WORK SEEN
Establishing your place in the art world
takes time, and Williams urges artists
and interior designers to take every
opportunity they can to show their
work to the world. “Research and look
at all the different art fairs and get your
work out there whatever way you can,
however small you need to start. Even
just taking a few things and making
posters and sticking them up on the
wall, or sending out a small postcard,”
she says. “If people see your work and
like it, the opportunities will come in.
Don’t worry about getting rejected from
the fairs either – it’s very competitive.
Just apply again the following year.
People do remember you and people
admire perseverance!”
Penhaligon’s shop in central London
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