STUDIO INSIGHT
COMPUTERARTS.CREATIVEBLOQ.COMHow’s your work with English National Opera
been going?
Abbie Edis: The release of English National
Opera’s 2019-2020 season of marketing images
was my main highlight from the last year. The
whole process from mood-boarding to shoot
day is such a collaborative process between
ENO, ourselves, copywriter Andy Rigden
and the various commissioned artists and
photographers. It took a lot of behind-the-scenes
work, but the final set of images were definitely
worth the blood, sweat and tears.
Joanna Waclawski: Some concepts do require
a bit of problem solving. One example was the
recent image for Orpheus & Eurydice, where
the client loved the simplicity of a woman falling
through the air. Simple premise, but with a
small budget it had the potential to be the most
complex to do it justice and more importantly,
safely - because she would be falling backwards
from a height. I looked into specialist locations
like trampoline parks and found a great
gymnastics club where she could jump off their
apparatus and fall into a professional foam pit.
Next was finding someone who’d be graceful
but athletic enough to deal with multiple takes.
Another of our clients put us in touch with her
friend, a pilates teacher and dancer. Throw in
a top photographer and it couldn’t have gone
better. After experimenting with different jumps,
we got the perfect shot of her falling through the
air, and the team even wrapped early on the day.
.
A very different client is online betting service
10bet. What have you being doing for them?
Rémi Mortimer: The brief was simple; to help it
define what makes it special. After several stages
of presenting and developing different design
routes, we devised a clear message for 10bet
to rally behind, that would impact everything it
does: “For the bettor”.
This was the catalyst for implementing the
brand assets, selecting a distinct typeface, and
creating a simple UI experience. This included
collaborating with illustrator Dave Flanagan, to
compose a library of illustrations that allowed for
quicker UI download speeds, and working with
Nick Asbury on a tone of voice that speaks to
bettors, rather than shouting for attention.
SEPTEMBER 2019
Simon Elliott
Creative partner
Simon Elliott specialises in helping brands
differentiate themselves with clarity and impact.
Having previously worked at Pentagram, Faber &
Faber, Carré Noir and CDT, Elliott co-founded Rose in- He’s a regular juror on award panels, and has
lectured for the UKTI.
Garry Blackburn
Creative partner
Garry Blackburn specialises in helping brands create
and develop enduring and memorable identities.
After working with Sir Terence Conran, Newell &
Sorrell, and Michael Wolff, Blackburn joined Rose in- He’s regularly asked to judge design awards
and give talks on branding around the world.
Left and below:
Posters for
English National
Opera productions
Madame Butterfly,
Salome, Aida, and
Orpheus and
Eurydice.Right: Rose has
been working
closely with sports
betting platform
10bet to help
define its strategy
and identify its
brand personality
and values.