Bloomberg Businessweek - USA (2019-08-19)

THEONE Bloomberg Pursuits August19, 2019

Createabetterwake-uproutinewitha smarter,

more soothingalarm.Photographby Will Anderson

Modernlife’s
abilitytodisrupt
ourcircadian
rhythms—whether
withbluelightfrom
ourdevicesorjet
lag—hasspurred
a cottageindustry
ofalarmclocks
thataimtoprovide
inconsistentsleepers
with a measureof
control.Philips’s
touch-sensitive
SmartSleeplight
($ 20 0)mimics
naturallightpatterns
toeaseyouintoand
outof a restfulstate.
Tosimulatedawn,
LEDsglowfromred
to orange to yellow

THECOMPETITION

• Lumie’sBodyclock
  Active 250
  ($125)usesan
  incandescentbulb
  tomimicsunrise
  andsunsetfor 15 to
  90 minutes.Ithas
  soundeffects,a lamp
  thatcanbedimmed,
  powerbackup, and
  a displaythatshuts
  offcompletely.


• InJanuarymattress
  industrydisruptor
  Casperintroduced
  the$1 29 Glow,which
  skips thedisplay
  entirely. Aninternal
  gyroscopeadjusts
  itsbrightnessbased
  onwhetheryou
  twist,wiggle,or
  shakethedevice.


• The$99Illumyis
  anapp-controlled
  sleepmaskwith
  integratedlights
  thatletsyoucreate
  yourownsunriseor
  sunset.Italsohasa
  featureusinglight
  pulsestohelpshift
  brainwavesinto
  amorerelaxed—or
  alert—state.

THECASE

Remarkably simple

to use,SmartSleep

lightprovidesa wide

rangeofoptions

to customizeyour

nightlyroutine.

Touchthehome

button,andit opens

upintofiveicons,

which include

onesforanalarm

bell,brightness,

andsound.Even

better,youcanset

thestrengthof

thewake-uplight

toyourpreferred

intensityofdawn.

Andthough most

“smart”gizmosthat

comewith atonof

settingsareanything

but,thisonewill

actuallygetyour

devicesoutofthe

bedroom,making

iteasiertorest

easy. If not,youcan

snoozeforninemore

minutesby tapping

thetop.From$200;

usa.philips.com

overthecourse

of 30 minutes,

culminatinginyour

choiceofFMradio,

naturesounds,or

ambientmusicthat

graduallyincreases

in volume.Atnight,

a sunsetsetting

reversesthe color

rangeto prepareyou

forbed.A connected

versionworks with

thecompanion

SleepMapperapp

witha built-insensor

to trackhumidity,

temperature,

andsoundand

light levels.

00

AtAtaalmlmmost

9 inchestall,i

standshhigigher

ththananyyour

avavereagealalarmm

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