Car Buying Tips Guide 1

(Barry) #1

When you request this, dealer is then supposed to stop using the FourSquare and lay out the deal parameters in a clearer and more easily
understood way. If they won’t, I would suggest you get up, and get ready towalk out. Don’t be surprised if this “power move” on your part is enough to


elicit cooperation. If it is not, I think you are better served doing businesselsewhere, as this dealer will probably continue to try to take advantage of (^)
you.
strongest plays.TIP: Standing up and walking towards the door is one of your^
But it can’t be used more than a couple times, so save it for when you really need it. And just threatening to leave doesn’t work nearly as well.
MENU-BASED PRICING
Many more progressive dealers have eliminated the Four Square and goneto what is alternatively called a Menu-Based or Full Disclosure sales
strategy. While it doesn’t tell you everything, it does cut through a layer ofmanipulation and get you a bit closer to the truth right away.
Why would dealers do this? Like other companies, car dealers are comingto realize that their reputation—especially online—is very, very important;
surveys show that those dealers with the highest customer satisfactionscores (CSI) and the most “brand equity” not only get the most repeat and (^)

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