Car Buying Tips Guide 1

(Barry) #1

They will be presented in a Menu-Based format like this one below. Thewhole thing is designed to avoid any flat “no” from you; it’s all choices. This (^)
is Sales 101—make choices “either/or,” not “yes/no.” And it works.
There will typically be various levels or packages to choose from, eachincorporating different products, each of which has profit in it. Even the
package names get researched for maximum impact.
the box. TIP: Know what—if any—products you want before you enter^

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