WHILE THE DESIGN of 2013’s Mac
Pro was radical, heat dissipation was
an issue. The 2019 Mac Pro rethinks the
device, retaining the striking looks in a
more traditional form. Its “cheese grater”
exterior is a throwback to 2003’s Power
Mac G5, while the milled aluminium and
stainless steel handles are classic Ive.
WALKING AROUND
STEVE Jobs’ garden not
long after the iMac G3 stunned
the world, Ive had an idea.
What if the follow–up to the G3
had a flat–panel display that
was separated from the base?
What if the screen could move
freely at the touch of a finger?
Inspired by the sunflowers he
saw around him, Ive designed
a computer that fused high
tech with natural design.BEFORE THE iPHONE, smartphones
were clunky, sluggish devices, with
giant keyboards and tiny screens. The
iPhone changed all that, turning the whole
smartphone industry on its head with the
introduction of Multi–Touch gestures — even
Google had to ditch its smartphone plans
and start again when it saw the iPhone. It’s
still frequently copied today (look at the
notch), but it was the original that really
forced Apple’s rivals to take notice.
iOS 7 WAS THE first
version of iOS to
really break free from
Steve Jobs’ obsession with
skeuomorphism. With an
emphasis on flat, simple
design, it was Ive all over.
Gone were the faux leather
stitching and glass effects,
in were subtle gradients
and limited color palettes.
Ive liked to refer to its
“profound and enduring
beauty in simplicity”.iPHONE 2007
iOS 7 2013
MAC PRO 2019 iMAC G4 2002
Image rights: Apple. maclife.com SEP 2019 35
Jony Ive