APPLE PARK VISTOR CENTER 2017
POWER MAC G4 CUBE 2000
WHEN APPLE NEEDED a new
home, it turned to Ive and
architects Foster + Partners.
Together, they created Apple Park,
a spaceship–esque marvel full of
sweeping arcs and the world’s largest
panels of curved glass. It’s exactly
how you’d expect a Jony Ive–designed
building to look — and it really is a
sight to behold.JONY IVE HAS always been
interested in unusual form
factors — just look at 2013’s Mac Pro.
Before that, though, was the Power
Mac G4 Cube, a miniature computer
housed in an elegant aluminium and
clear plastic casing. It exuded class,
but its perceived poor value for
money compared to other Apple
computers led to sluggish demand,
and it was discontinued a year after
first going on sale.
Apple didn’t give up on small form
factor PCs, with the Mac mini making
a splash a few years later. But it was
the G4 Cube that really led the way.APPLE’S FORMER
DESIGN GURU ON HIS
QUEST FOR PRODUCT
PERFECTIONTHE THING IS, IT’S
VERY EASY TO BE
DIFFERENT, BUT
VERY DIFFICULT TO
BE BETTER.
From Jony Ive: The Genius Behind
Apple’s Products by Leander Kahney.IT’S TERRIBLY
IMPORTANT THAT YOU
CONSTANTLY QUESTION
THE ASSUMPTIONS
YOU’VE MADE.
Ive on his radical redesign of iOS. The
result was iOS 7, released in 2013.ONE OBJECT SPEAKS
VOLUMES ABOUT
THE COMPANY
THAT PRODUCED
IT AND ITS VALUES
AND PRIORITIES.
Ive on good vs bad design from a Daily
Telegraph interview in 2005.Jony Ive
in quotes
Image rights: Apple. maclife.com SEP 2019 37
Jony Ive