28 Europe TheEconomistApril2nd 2022
looks like Putinismlight: singleparty rule
without the need for violence.
The popularity of Mr Orban and Fidesz
is genuine and striking. In the past two
elections they have drawn about half the
vote, while a fragmented opposition split
the rest. That was enough to give Fidesz a
twothirds majority in parliament, be
cause it had twisted the electoral system to
its own advantage (see Graphic Detail).
A rule change in 2012 shrank parlia
ment and raised the share of singlecandi
date districts, which naturally favour the
biggest party, from 176 of 386 seats to 106 of- The rest are determined by propor
tional representation. It also gerryman
dered those districts. In 2020 the govern
ment made things even tougher, requiring
parties to run candidates in at least 71 dis
tricts to get on the proportional ballot.
Last year, fear of Mr Orban’s growing
control finally made the opposition coop
erate. Two centrist parties, Democratic Co
alition and Momentum Movement, a hard
right party, Jobbik, the centreleft Social
ists and the progressive Green and Dia
logue parties have fielded a single list un
der the rubric United for Hungary. They ran
primaries last October for each singlecan
didate seat and nationally for the job of
prime minister. Mr MarkiZay, an indepen
dent conservative who is mayor of a small
city, came out on top.
Such crossparty alliances have unseat
ed populist leaders in other countries, in
cluding Israel’s Binyamin Netanyahu and
the Czech Republic’s Andrej Babis. Yet in
Hungary Mr MarkiZay’s chances are not
good. Because of the mixed electoral sys
tem, The Economistcalculates the opposi
tion needs to win about 54% of the vote to
get a majority in parliament. Polls show
them trailing Fidesz by about 50% to 44%.
Message control
One reason is Mr Orban’s domination of
the media. He has turned the country’s
statebacked outlets into propaganda
megaphones. Nearly all of the country’s big
private news sources have been bought by
oligarchs friendly to the government. Most
were donated in 2018 to a foundation head
ed by an ally of Fidesz.
Of the plucky outfits that remained,
several have since been throttled. Klub
radio, a liberal station in Budapest, had its
broadcast licence denied in 2020. Index.hu
was the country’s mostvisited news web
site until a new owner with links to Mr Or
ban took over in 2021 and fired its editor
inchief. “I knew Index would eventually
be captured, the only question was when,”
says Viktoria Munk, who used to be deputy
editor. The staff quit and founded a new
outlet called Telex, but it has less than half
the audience. Other independent websites
are read mostly inside the liberal bubble.
Hence the opposition is struggling to beheard.Thetwo maintvnewschannels,
one publicandoneownedbyagovern
mentally,giveoppositioncandidatesless
thana quarterthespeakingtimeofthose
fromFidesz,accordingtoMertek,a media
watchdog.OnlyrtlKlub,apopularfor
eignownedchannel,presentsevenhand
ednewscoverage.Formonthsbeforethe
election,roadsideswerelinedwithplac
ardsofMrOrbanandhisslogan“Forward,
notback”.ThesewereputupnotbyFidesz
but by the government. Other posters,
somepaidforbya murkyfoundationfund
ed bystateownedcompanies,portrayed
MrMarkiZayasthe“minime”ofFerenc
Gyurcsany, an unpopular former prime
minister,ordepictedtheoppositioncandi
datesasa “GyurcsanyShow”.(TheDemo
craticCoalition’sentryintheprimarywas
KlaraDobrev,MrGyurcsany’swife.)
Thatleavessocialmediaand“knocking
ondoors”,saysAnnaDonath,anopposi
tionmep. YetduringtheprimaryFidesz’s
socialmedia spending outweighed the
combinedbudgetsofalloppositioncandi
dates.Campaignspendinglimitskickedin
onFebruary12th,andsincethenthetwo
sideshavespentroughlythesameamount
onadvertising.ButlotsofFacebookadshavebeenboughtbya sketchynewparty
createdinDecemberbythewealthyHun
garianownerofLiveJasmin,a pornography
website.Theoppositionthinksit isa decoy
intendedtodividetheantiFideszvote.
Fideszmakesuseofeveryconceivable
governmentresourceforthecampaign.In
Januarypeoplewhohadregisteredforvac
cinationsagainstcovid19beganreceiving
progovernmentemails.Anationalrefer
endumhasbeenscheduledonthesame
dayastheelection.Itasksquestionslike
“Doyousupporttheunrestrictedexposure
ofunderagechildrentosexuallyexplicit
mediacontentthatmayaffecttheirdevel
opment?”—falselyinsinuatingthattheop
positiondoes.
Inpoorruralareas,officialsaretoldthat
iftheirmunicipalitydoesnotvoteforFi
desz there willbe no government jobs.
AfterBudapesthadthetemerityto elect
GergelyKaracsonyoftheDialoguepartyas
mayorin2019,thenationalgovernment
slasheda localtaxonbusinesses,depriv
ingthecityofabout20%ofitsbudget,and
vetoedaloanfromtheEuropeanInvest
mentBanktoupgradeitstrams.MrOrban
wants“tosqueezethecity,andthenpor
traythemayorasincompetent,”saysDavid
Koranyi,anadvisertoMrKaracsony.
Thevotingrulesarebiased,too.MrOr
bangaveethnicHungariansinneighbour
ingcountriestherighttovote,alongwith
pensionsandotherbenefits;somostvote
forFidesz.Theycanvotebypost,whereas
émigrés(whotendtovotefortheopposi
tion)musttraveltoconsulates.Thereare
someconcernsaboutsecretballotingand
countingvotes.Butacivilsocietygroup
hastrainedmorethan20,000votewatch
ers,enoughfortheoppositiontosendtwo
toeveryprecinctinthecountry.
Sometricksarejustoldfashionedpoli
tics.Thegovernmenthasraisedthemini
mumwageby20%andpaidanunexpected
13thmonthofpensionbenefits.Lastyear
MrOrbaneliminatedincometaxforun
der25s,andthisyearhegavea rebatetoev
eryfamilywithchildrenuptotheamount
paidbyanaverageworker.ZoltanKovacs,
the government’s spokesman, says it
wantstorewardfamiliesandthusraisethe
birthrate.ButlikemuchHungariantax
policy,thefreebiesrewardthemiddleclass
morethanthepoor,notesDanielPrinzof
theInstituteforFiscalStudies.
Thehandoutswillalsoaccelerateinfla
tion,whichisprojectedtohit9%thisyear,
saysPeterVirovaczofingBank.Thegov
ernmenthas cappedthe pricesof basic
foodsandfuel,leadingtoshortagesatpet
rolstations.Economicgrowthisstrong,
thoughthewarinUkrainehascutfore
castsforthisyeartoperhaps4.5%.Unem
ploymentisa scant3.8%.Thenextgovern
ment,though,willprobablyneedtomake
unpleasantcuts.
The economyisMrOrban’sjustificaSource:Taktikaiszavazas.hu*Basedona weightedaverageofpreviouselections
andpoliticalfactorsatnationalandconstituencylevelsHungary,single-seatconstituencies
PredicteddifferencebetweenUnitedforHungary
and Fidesz candidates*, March 29th 2022, % pointsCity blues-15 - 0 15Drifting away
Hungary, voting intention in
parliamentary election, %Source:Europeelects.eu60
50
40
30
20
10
0202 2022MFJDNOSAJJMAMFJMKKP
Mi HazankUnited for
HungaryFidesz