Billboard - USA (2019-08-24)

(Antfer) #1

the beat


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DURING A MUSIC CLASS IN HIS


freshman year of high school,


Whitney guitarist Max Kakacek


watched the 2002 documentary I Am


Trying to Break Your Heart: A Film


About Wilco, which chronicles the alt-


rockers during an especially pivotal


time in their storied career. “They


were trying to teach us some version


of a grass-roots way to make music


and not go the major-label route,” he


remembers. “That was ingrained in


me. That’s how I figured it out.”


Today, the 28-year-old Chicago


native is sharing this memory with


Whitney vocalist-drummer Julien


Ehrlich and Wilco frontman Jeff


Tweedy, who responds with a


stunned, “Oh wow.” Sitting in Wilco’s


Chicago warehouse/studio, The


Loft, Kakacek and Ehrlich are taking


a breather at home before going to


Europe to play a few festivals. On


Aug. 30, Whitney will release its


second album, Forever Turned Around,


on Secretly Canadian, pre-empting a


tour that will run through the end of


the year, capped by four Chicago dates


at the 900-capacity Thalia Hall.


Kakacek first met Tweedy in


2011, when his former band Smith


Westerns — in which Ehrlich, 27,


often played drums — opened a


week’s worth of shows for Wilco.


After Smith Westerns broke up,


Kakacek and Ehrlich formed


Whitney and released the acclaimed


debut Light Upon the Lake. They’ve


since racked up 110 million streams,


according to Nielsen Music, and have


performed at Chicago’s Lollapalooza


and Pitchfork Music Festival.


When Tweedy, 51, first heard


Whitney, he remembers feeling


excited to hear a new Chicago band,


especially one “making music that


was drawing on parts of my record


collection that I hadn’t heard a lot


of people exploring,” like Allen


Toussaint. The guitar riffs, which


provide a backbone for Ehrlich’s


steady drumming and soft falsetto


vocals, seemed immediately familiar.


“M y idea of being in a band was


romanticized to be cool in a way that


we were perceived as separate.”


—Max Kakacek


Tweedy was born and raised


in Belleville, Ill., but has become


something of a musical mascot for


Chicago. “When people talk about


music here, they talk about you,” says


Ehrlich, who is from Portland, Ore.,


to Tweedy, who released his third


solo album, WARMER, in April. On


Oct. 4, Wilco’s 11th album, Ode to


Joy, will arrive on its own dBpm label.


Before both acts go back on tour,


they met up to talk about the reality


of streaming in rock music while


bonding over Leonard Cohen.


Max and Julien, you have


recently talked about


how touring informs your


recording process.


JEFF TWEEDY When you made the


last record and toured, did you wish


that you had been able to record that


version, the one you had after playing


the songs a bunch?


MAX KAKACEK We were playing


Chicago, basically the set of songs


that was the first album, for six or


eight months. So when we got into


the studio to record, it kind of was


the tour versions. For this album,


Julien and I isolated ourselves more


to write — just us two. Now we’re


figuring out the songs live. We


played our first show [with this new


material] at Pitchfork, and you can


feel them changing.


TWEEDY Your experience in Chicago


is different than mine — you’ve been


at the center of a more grass-roots


scene. A lot of [my son] Spencer’s


friends know a lot of your friends. It


wasn’t like that when I was growing


up, there were more lines in the sand.


KAKACEK I feel like I had that attitude


thing at once so they can actually


hear what you’ve done?


TWEEDY It’s important to do it a


different way each time. It’s not a


one-size-fits-all approach to putting


music out. Most people your age just


don’t have a real fear of streaming,


and a lot of people my age have seen


it cut into their paychecks. And I


always think that they’re kind of


short-sighted or blaming something


that’s technologically out of their


control. Technology has mostly


democratized the whole thing.


KAKACEK Sometimes it takes a


while to make a song that won’t


later sound like, “This is so 2019.”


Searching for timelessness is the


easiest way to put it.


TWEEDY I don’t really think about


it. I’m trying to make something


that’s exciting to me, based on how


I feel about music in the moment.


Of all those records we made,


only a handful of things sound


technologically dated — Summerteeth


sounds like early digital music to me.


EHRLICH How do you feel about


lyrics?


TWEEDY It’s probably wise to


consciously avoid time-stamping


your music with cultural references.


That’s one of the things I think is


going to be hilarious about hip-hop


in 30 years, how totally tied to the


technological world we live in it is.


It’s going to sound hilarious to talk


about tweeting. But maybe it’s not


all meant to last forever.


How does the idea of a “career


song” that defines an artist


influence your creative process?


KAKACEK There’s a famous quote


by Leonard Cohen when he talks


about “Suzanne” because he didn’t


get any of the rights to that song. He


unknowingly signed them away, and


he said something along the lines


of, “I got paid because I got to write


that song.”


TWEEDY I’ve always been


mesmerized by pop artists that


go at it like, “I’m trying to have a


hit,” whereas I’ve always looked at


that as a miracle if it happens.


There are a lot of pop hits now


where several songwriters


are credited.


TWEEDY Which is really


interesting, because music isn’t


that fucking complicated.


EHRLICH It seems wrong. It’s not


wrong, but... maybe we’re just scared.


TWEEDY Scared of what you could


unleash.


when I was younger. My idea of being


in a band was romanticized to be cool


in a way that we were perceived as


separate from other people.


TWEEDY Or more empowered than


other people.


KAKACEK Yeah, and I realized that’s


a terrible way to operate.


TWEEDY It’s much more empowering


to be part of a supportive network


and community.


JULIEN EHRLICH That’s what’s


happening here now.


Within the music scene here, the


independent community seems


to be thriving.


TWEEDY Chicago has had a really


strong independent music scene for


a long, long time. There are still a


number of independent labels — for


indie rock especially, like Drag City,


and there was Touch and Go. And


now, I think the Chicago hip-hop


world has pioneered [its own] type


of independence.


KAKACEK The biggest difference


that I see is not needing a label


anymore. It doesn’t even matter if it’s


an independent label — the artist is


the label. It’s definitely an effect of the


streaming era. You don’t need a ton of


money to be able to produce records.


You can just put it on the Internet.


What do you consider about


streaming when you decide


how to release music?


KAKACEK When we first started


releasing music in Smith Westerns,


there were always track reviews:


You put out music and get criticism


back, and how much you value that


criticism is up to you. But now, when


you release music and it gets added to


a playlist, that’s the review. There are


no words spoken about it. Someone


just hits the “Add” sign and decides.


TWEEDY It’s the algorithm, man.


EHRLICH I remember one of the


producers we were working with


on this record started talking about


streaming in the studio, and I just


left the room. It’s a vibe killer, for


sure. But it’s a reality.


KAKACEK What’s your take on the


whole single rollout strategy? Is it


better to give everyone the whole


Twe e d y in Wil c o ’s s t u d i o,


The Loft, in 2011.

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