NEWSAs always, the devil’s in the details – and fortunately
for us, Apple CEO Tim Cook and CFO Luca Maestri
spend an hour on the phone once a quarter to provide
a few little details – or as they like to say on these
calls, “more colour” – that can help us understand the
current state of Apple’s business, or at least how Apple
executives want to characterize that business.iPhone dips under 50 percent
If there’s a single number to walk away with from this
quarter’s results, it’s that the iPhone represented less
than half of Apple’s overall revenue for the first time
in seven years. The rest of the business is booming
– revenue for the quarter was up 17 percent if you
don’t include the iPhone, which is not something
you should really do.The iPhone represented
less than half of Apple’s
overall revenue for the
first time in seven yearsNEWSAsalways,thedevil’sinthedetails–andfortunately
forus,AppleCEOTimCookandCFOLucaMaestri
spendanhouronthephoneoncea quartertoprovide
afewlittledetails–orastheyliketosayonthese
calls,“morecolour”–thatcanhelpusunderstandthe
currentstateofApple’sbusiness,oratleasthowApple
executiveswanttocharacterizethatbusiness.
iPhonedipsunder 50 percent
Ifthere’sasinglenumbertowalkawaywithfromthis
quarter’sresults,it’sthattheiPhonerepresentedless
thanhalfofApple’soverallrevenueforthefirsttime
insevenyears.Therestofthebusinessisbooming
- revenueforthequarterwasup 17 percentifyou
don’t includetheiPhone,whichisnotsomething
you shouldreallydo.
The iPhone represented
less than half of Apple’s
overall revenue for the
first time in seven years