NEWSquarters of double-digit percentage growth. After seven
straight quarters with growth percentages in the 30s,
the category revenue shot up 48 percent this quarter.
Apple says that the wearables portion of the
business was actually up “well over 50 percent”, and
that Apple TV (also in the category) also saw double-
digit growth. Wearables/Home/Accessories represented
10 percent of Apple’s overall business, making it larger
than the iPad and almost as large as the Mac.
Cook couldn’t resist crowing a little bit about how
successful wearables has been for Apple, when many
companies tried to take on Apple and the Apple Watch
in particular. “We stuck with [wearables] when others
perhaps didn’t... and are in a very good position today
to keep playing out what’s next there,” he said.
Meanwhile, yes, Services has become an enormous
business for Apple, counting for 21 percent of totalDuring the earnings call,
Tim Cook revealed the
Apple Card would launch
in the US in AugustNEWS
quartersofdouble-digitpercentagegrowth.Afterseven
straightquarterswithgrowthpercentagesinthe30s,
thecategoryrevenueshotup 48 percentthisquarter.
Applesaysthatthewearablesportionofthe
businesswasactuallyup“wellover 50 percent”,and
thatAppleTV(alsointhecategory)alsosawdouble-
digitgrowth.Wearables/Home/Accessoriesrepresented
10 percentofApple’soverallbusiness,makingitlarger
thantheiPadand almostaslargeastheMac.
Cookcouldn’tresistcrowinga littlebitabouthow
successfulwearableshasbeenforApple,whenmany
companiestriedtotakeonAppleandtheAppleWatch
inparticular.“Westuckwith[wearables]whenothers
perhapsdidn’t...andareina verygoodpositiontoday
tokeepplayingoutwhat’snextthere,”hesaid.
Meanwhile,yes,Serviceshasbecomeanenormous
businessforApple,countingfor 21 percentoftotalDuring the earnings call,
Tim Cook revealed the
Apple Card would launch
in the US in August